It has been monumentally frustrating to have an A candidate handled by a C+ campaign manager. No offense to Mr. Jordan, but I have rarely seen a campaign so unresponsive to a changing political climate. Kerry is an absolutely brilliant man with the best record and the best platform in the field. The man has so much experience tailor-made for the post-9/11 & post-Bush(!) world and he's definitely the best match-up against Bush.
So how does Jordan run Kerry? First (and until this moment) he acts as if the nomination is Kerry's for the taking, and decides to keep Kerry's Vietnam heroism as the central message of the campaign. It was Jordan's job to coordinate the message and put the bumpersticker version of Kerry out there for the media and masses. That never happened.
Each candidate should be able to say why they are the best in 3 sentences or less. For me, I would be hammering Kerry's energy independence plan based on his amazing environmental record, his long anti-terrorism record (he should be THE guy to fight terrorism), and his plans for government and corporate accountability. Kerry's war record works well against AWOL Bush, but that is not a central rationale for a run in the primaries.
Obviously, the campaign is not going to be calling me anytime soon to ask for advice, but hopefully Mary Beth Cahill will run a tighter ship and bring a tighter message, whatever that may be. Whatever else may be said about Dean, he has a reason for running - he hates the war and he hates Bush. He is the attack dog candidate.
Kerry needs to hone a central message. He is the best man in the field and the most electable and the campaign needs to do a better job of getting that across.
Kerry is at the top of his game right now. He is really on target at the debates, and if the debates were broken into smaller groups his eminence would become more and more apparent. Especially if he was in a small group (or better yet one-on-one) with Dean.
I don't think it is a big secret that Dean supporters were shaken by the possibility of a direct debate. The reason: Kerry could cut through the campaign hyping and throw off the gloves. Dean has yet to have a positive performance in any TV situation that asked even a moderately difficult question. He has been mediocre at best in the debates, and has yet to live down the thrashing Russert gave him (as evidenced by Dean's mention of his name whenever someone asks a "tough" question).
Kerry, on the other hand, has had strong showings on the talk shows and has won or tied almost all of the latest debates, seeming to grow in stature at each one. Smaller debate groups would let him break away even further.
It's about time we get a campaign manager at Kerry's caliber. Best of luck to Mary Beth Cahill.
<
>