Every four years, the presidential primary season features an intrepid outsider who seeks to overthrow the powers that be and win the nomination. The history books are filled with the stories of worthy challengers, both successful and not. This time, former Vermont governor Howard Dean is playing the part. The latest polls show him in the lead in both the Iowa caucus and New Hampshire primary next month.
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But Dean's run isn't causing talk simply because of his skills as a politician. On the campaign trail he has made his share of mistakes. One example is his appeal to Southerners driving pickups with Confederate decals. And many non-Web traditionalists believe he is too liberal to win the presidency.
What's getting the buzz is his powerful use of the Web. Indeed, it wouldn't be entirely wrong to say the Web has made Dean's campaign what it is today — and left his Democratic rivals scratching their heads. The question they all seem stuck on is: Why can Dean use the Web this way and we can't?
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Dean "gets it" because he understands that campaigns — Web-based or otherwise — mirror most Americans' everyday lives: They're a mix of careful planning and unpredictability. His advantage over opponents is that he understands the strongest, best-prepared candidate will be the one who acknowledges this central fact, then builds a campaign that is fast, fluid and flexible — like the Web itself. Thanks mostly to three rules of the Web, Dean for now has left his competitors in the virtual dust:
• Web rule No. 1: Authenticity can't be faked.
• Web rule No. 2: The message must fit the medium and the messenger.
• Web rule No. 3: The Web belongs to everyone.
http://www.usatoday.com/news/opinion/editorials/2003-12-07-webber_x.htm