Have you got three minutes. Because that's all you need to learn how to defeat the Republican Right. Just read through this handy guide and you'll have everything you need to successfully debunk right-wing propaganda.
It's really that simple. First, you have to beat their ideology, which really isn't that difficult. At bottom, conservatives believe in a social hierarchy of "haves" and "have nots" that I call "corporate feudalism". They have taken this corrosive social vision and dressed it up with a "respectable" sounding ideology. That ideology is pure hogwash, and you can prove it.
But you have to do more than defeat the ideology. You have to defeat the "drum beat". You have to defeat the "propaganda machine", that brainwashes people with their slogans and catch-phrases. You've heard those slogans."Less government", "personal responsibility" and lots of flag waving. They are "shorthand" for an entire worldview, and the right has been pounding their slogans out into the public domain for getting on forty years.
So you need a really good slogan – a "counter-slogan" really, to "deprogram" the brainwashed. You need a "magic bullet" that quickly and efficiently destroys the effectiveness of their "drum beat". You need your own "drum beat" that sums up the right's position. Only your "drum beat" exposes the ugly reality of right-wing philosophy – the reality their slogans are meant to hide. Our slogan contains the governing concept that explains the entire right-wing agenda. That's why it works. You can see it in every policy, and virtually all of Republican rhetoric. And it's so easy to remember, and captures the essence of the Republican Right so well, we can pin it on them like a "scarlet letter".
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More:
http://www.conceptualguerilla.com/
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