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I don't know if this is true or not... and the same disclaimer is on this website. However, it is a interesting read nonetheless, and I think it could perfectly be true.
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Controlling the News. Part 14
In-House Memos on Television News Presentations During the middle of March, 2003, tbrnews received an email from a man who claimed to be a mid-level executive with a major American television network. He stated in this, and subsequent, emails that he was in possession of “thousands” of pages of in-house memos sent from his corporate headquarters in New York City to the head of the network’s television news department. He went on to say that these memos set forth directives about what material was, and was not, to be aired on the various outlets of the network.
<snip>
If these memos were true, they showed with a terrible clarity that at least one part of the American mass media was strictly controlled and that the news was so doctored and spun that it might as well be official news releases from the White House and Pentagon.
The best way in which to ascertain whether or not these documents contained original information was to check the dates of issuance and compare the information with subsequent news stories.
This was a terrible, time-consuming chore but by selecting random memos and looking through the archives of various national newspapers, checking AP releases and so on, the results indicated that indeed, news was being managed. <snip>
http://tbrnews.org/Archives/a535.htmNow, the most interesting part. What were the guidelines?
Feb 26) It is expected that coverage of the forthcoming Iraqi campaign will be identical with the coverage used during Desert Storm. Shots of GIs must show a mixed racial combination….any interviews must reflect the youthful and idealistic, not the cynical point of view…the liberation of happy, enthusiastic Iraqis can be best shown by filming crowds of cheering citizens waving American flags.March 19) No mention, repeat, no mention, of Palestinian suicide bombers during the Iraqi operation….(April 4) If possible, pictures of the President with a book or, better, actually reading, are suggested. Commentary about his extensive reading habits…stress important historical and economic works…the complete list:
http://tbrnews.org/Archives/controling.htm