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The video-game industry has outpaced Hollywood (PDF) in terms of revenues over the last few years, yet gaming has remained part of the pop culture gutter. However, big money and media exposure is helping change that. Top tournaments now offer as much as $200,000 in purses and draw thousands of international players.
We're at a point of explosive growth," said Angel Munoz, founder of the Cyberathlete Professional League. "The problem is that things are fantastic. We have to limit the events right now." <snip>
source:
http://www.wired.com/news/games/0,2101,59895,00.htmlIt seems that the best players are racking in loads of cash. I don't think it will be too long before sponsers move in and start shelling out cash to attach their name to the best teams.
Allow me to explain. Teams in games are called 'clans' most of the time. Clans identify eachother by "wearing clan tags" which means placing a certain text before your name. My clan name looks like this
goos·ÐestinØ the "goos" stand for "gods of on-line shooters" my clan.
Now imagine you are a company that makes software or hardware and you want to break into the gaming market (gamers tend to buy the latest and greatest hardware and thus are a very appealing market). What better advertisment is there then having the best teams in tournies using your name. For Example having a EA teams or Nvidia teams? You reach your market and show that you support them.
Thoughts?