"Va-Va-Voom" Makes It Into Dictionary

[matcom]

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THANKS to a French footballer's television commercials for a popular French car, the English language officially has a new word: Va-va-voom.

"The quality of being exciting, vigorous, or sexually attractive," say the compilers of the 11th edition of the Oxford Concise English Dictionary, which hits bookshops Thursday.

Thierry Henry speaks the word - or more precisely, asks just what does it mean - in prime-time plugs for Renault, which hired the suave Arsenal striker to give its humble Clio sedan a more masculine image.

Few anglophones outside Britain may have seen the ad, but July Pearsall from Oxford University Press said va-va-voom now was common enough to merit a place in one of the world's most widely consulted dictionaries.

http://www.news.com.au/common/story_page/0,4057,10076021%255E13762,00.html