BERLIN - With consumer spending down dramatically in Germany these days, retailers are having to resort to extremes to lure customers into their stores.
So when executives of the Innova appliance mart at Alexander Platz in the heart of Berlin opted to have topless hostesses greet customers at the door, they assumed they had hit upon a novel gimmick to go along with their "end-of-summer strip-off prices to the buff sale" campaign.
But they had not counted on the notorious sophistication of blasé Berliners. People in this city pride themselves on being imperturbable and unshockable.
So when the sale opened and a young woman - naked from the waist up - handed out sale leaflets to customers at the door she elicited no visible response whatsoever.
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