I have a marketing question for anyone...

[Ilsa]

I almost always round a price up in my head when buying something unless the price ends with $x.00. Do you think it really matters that something is priced at $x.95 or $x.99? Does it affect you?

[Nicholas D Wolfwood]

1. Maybe not me or you, but it DEFINITELY works.

Especially on bigger ticket items.

[kick-ass-bob]

2. it does work. especially if it keeps it from going to another digit long

like 99.95 or 100.00

[Logiola]

3. For me personaly,

I always look at a price and add on the tax in my head so it does not affect me, but.. it is such common practice that it must in most peoples minds.

[ET Awful]

4. The first thing many people see is the number before the decimal

That's why it works. That's also why they typically make the dollar amount a larger type size than the change.

[Ilsa]

5. Thanks everyone.

That helps alot. I can see where i tmakes a difference on larger ticket items and on the digits preceding the decimal point.

You all have been a big help. :grouphug: