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What you call "materialism" is a pretty vague area, and there are a lot of factors mixed into it.
For complicated mathematical reasons, prosperous societies have always tended to generate a small class of very rich people who want to show off their wealth. Some cultures have instituted mechanisms to counteract this. (Like potlatches, which constrain the rich to showing off their wealth by destroying part of it or giving it away, and therefore becoming a lot less rich.) Those which haven't inevitably tend to develop an upper class which flaunts their superior affluence and a lower class which envies it and tries to imitate it.
Scientific materialism as a philosophy goes back to the 17th century, when modern science developed, but became the dominant mind-set of the West in the late 1800's/early 1900's. By insisting that only material objects are real, scientific materialism tends to make its followers very fixated on accumulating physical stuff.
Consumerism as an economic doctrine began after World War II, when the US started sliding back into recession as the effects of the wartime economy wore off. From somewhere, the idea came to people that intensive advertising, planned obsolesence, and promoting the notion that it was absolutely essential to have the latest and best of everything could keep the economy ticking along at a wartime rate and make everyone prosperous. By the early 50's, the consumer economy was well established and accepted as a desirable norm. (The fact that the wartime economy had also been quietly revived under Truman was somehow conveniently ignored.)
Those three factors put together account for most of what you seem to be calling "materialism."
Of the three, I think consumerism has to be on its last legs. It was kind of a crock to begin with, and even though it sort of worked for a while, it's failing dismally now. If the world is ever going to get out of its current mess, somebody is going to have to invent an economic system that doesn't lead compulsively to recurrent manias of overproduction, followed by recessions and wars to bring supply back into line with demand.
Scientific materialism also isn't what it used to be. These days, information and intellectual "property" are far more valuable than mere physical stuff. What physical stuff we do value tends to be things like CD's and DVD's, which are merely vehicles for artistic expressions that could just as well be traded around as computer files. That is a large part of what the conflict over file-sharing is about -- it's the industries that got rich off materialism panicking as the new immaterialism slips through their fingers.
Basic greed and envy we may never be without, because they are built into human nature. But if the rich can at least be discredited as role models and shamed out of flaunting their wealth the way they have been, the rest of us might get back to behaving sensibly. (And maybe we could even turn the tax system into something like a potlatch, where the rich would be beguiled into showing off just how rich and powerful they are by paying far more in taxes than they do now, and where to withhold income from taxation would mean an intolerable loss of face.)
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