Why is it Carls Jr. in the west and Hardees in the east?

[MrScorpio]

Doesn't cost a lot of money

[LSdemocrat]

1. I assume one bought the other, but wanted to keep the name

I would also assume that until the Thickburger came out both chains were in marginal financial shape and did not want to risk the business going down in an attempt to rebrand one or the other.

[Lex]

2. Familiarity with the established "brand" in the different regions.

nt

[Pierre.Suave]

3. But...

I miss out on the awesome Paris Hilton commercials...

thank god for the internet.

[Kali]

4. we had both in AZ, but must admit I haven't seen a Hardees in a while

don't care for either of them

[SmokingJacket]

5. Prolly the same reason it's Hellman's in the east and Best Foods in the

west.

"Best Foods"! How silly!

[Kali]

6. not as silly as the fools who used to smuggle Coors beer (not) back east

:puke:

[JVS]

9. But those were the days when Michelob was considered super deluxe

[fizzgig]

7. it was hardee's out west until ohhh...six or seven years ago, i think

and the hardee's out east are not real hardee's as i know it to be

i worked there in high school and developed a horrible taste for their double cheeseburgers

i miss hardee's

[deucemagnet]

11. Hardee's in the east is nothing like Carl's Jr. was in the late '80s.

When I lived in California in '87 Carl's Jr. was awesome. Fried breaded zucchini served with ranch dressing. A yummy western cheeseburger topped with onion rings and bbq sauce. The Hardee's in the east nowadays are nothing like it.

[fizzgig]

12. sounds like our carl's today

i still like the old hardee's way better

[deucemagnet]

13. Then I'll gladly trade you an east coast Hardee's

for a Carl's Jr. If you agree, I'll notify corporate headquarters and have them get on it immediately. :P

[fizzgig]

14. it's a deal

:D

[JVS]

8. Hellmanns Bestfoods law

[SteppingRazor]

10. Branding, of course.

After Hardee's bought Carl's Jr., they didn't want to just sweep in and change everything. People like Carl's. (At least, I did when I was a kid in California.)

[KitchenWitch]

15. Funny thing - I will gladly eat at Carl's Jr., but I will not eat at Hardees

Not sure why, but Hardees food is nasty. Carl's Jr is palatable.

[carly denise pt deux]

16. hardees doesn't have as good a menu selection as Carl jr's

Carly

[The Straight Story]

17. And don't forget Burger Chef, also bought up by hardees (and tossed a bone on menu)

I miss burger chef :)

[Connonym]

18. it's a conspiracy along with the K versus W radio thing

and Edy's/Dreyer's ice cream. They're messing with our minds

[Blue_In_AK]

19. My son-in-law LOVES that "flat buns" commercial...

He's made it his ring tone on his cell phone. :rofl:

[KitchenWitch]

20. Oh dear!

:rofl:

[Lethe]

21. i dunno but let me tell you this....for no reason, ever, should you mix Carl's Jr. with

Red Dog beer.

If you do you shall reap the consequences. You have been warned.