Why do hard liquor commercials try to give the impression that their drinkers are classy people?

[LostInAnomie]

I just saw one about people going to Paris. And, another one that about a guy that is so smooth he talks his way backstage at concerts. It's all crap.

99% of the hard liquor drinkers I know just drink it because they like getting drunk. You don't have to be classy to be into that. Frankly, I don't think it even helps.

[MajorChode]

1. You must not know very many hard liquor drinkers

You could probably say the exact same thing about beer drinkers and many might believe it simply because of the stigma placed on just about all forms of alcohol in the US. I suppose some believe drinking wine affords them some measure of class, but the majority of bums list fortified wine as their drink of choice. That's why you'll find liquor stores on in the bad areas of town in many parts of the US and wine stores in more upscale neighborhoods. That's what's really a bunch of crap. I have to drive 20 miles away from my home to buy cordials or spirits, but any mouth breather can buy cheap beer right around the corner.

However, in most parts of Europe you'll find spirits sold in the local markets and all throughout the cities and countryside, but there's not as many people with a bug up their ass over alcohol.

[Hippo_Tron]

2. Umm because commercials intentionally don't depict reality

If they did, fewer people would buy their products.

[LostInAnomie]

3. What!? You mean most Viagra users aren't...

... healthy men with full heads of hair in their mid-50's? Or, that it takes more than the simple purchase of KY products to get your wife in the mood?

[Hippo_Tron]

15. Actually I've read that Viagra is being used by younger men now

I couldn't tell you if there's a correlation will full heads of hair or not.

[CaliforniaPeggy]

4. My dear LostInAnomie...

Because by showing those drinkers as classy, means that anyone who drinks the stuff is likewise classy...

You identify with the product and that makes you want to buy it!


:hi:

[Frank Cannon]

5. Speaking of which, here's James Mason for Thunderbird wine

http://www.youtube.com/watch?v=0xY7mBQrzXU

It just doesn't get any classier than that.

[peekaloo]

7. LOL the "unusual flavor"

Didn't know this commercial existed. Thank you. :-)

[Frank Cannon]

8. "I've never tasted anything quite like it."

I love how he just avoids saying it tastes like fruit soaked in kerosene.

[jakefrep]

14. That isn't as good as this one...

Shake 'em up!

http://www.youtube.com/watch?v=gTDEpSYD25M&NR=1

[sasquatch]

17. The official drink of homeless alcoholics that live in fairly dry counties

[mitchum]

18. That is fantastic!

I had no idea that existed.
Thanks

[NJmaverick]

6. but they are

[CreekDog]

9. "The hard liquor you think of when you want to embarass yourself at your work Christmas party"

:eyes:

[jobycom]

10. I don't get drunk.

I don't drink liquor regularly, but I'll buy a bottle or glass of something now and then.

[MrScorpio]

11. I like hard liqour, and I'm a sipper. I'm rarely, if ever, drunk

Relaxing after one glass of liquor is just fine be me

[surrealAmerican]

12. ... because if they depicted their products as ...

... causing drunkenness, they wouldn't sell as well. I though most of the people who just wanted to get drunk didn't bother with the name brands anyway.

[Bucky]

13. *ahem*

<== this cancels out all those classless sots

[sasquatch]

16. Because most of the people that do drink hard liquor are slightly classier than your "Bud Light"-

crowd.





If you don't believe walk into a bar and look for yourself sometime.

[mitchum]

19. And why do Sterno advertisements pretend that people use it for camping stoves?