Alright...I know the people that write Commercials think we Americans are all dumb-asses, but...

[BlueJazz]

..what I heard this morning goes even beyond "Dumbing Down" the message.

This ad was hailing the great benefits of this Skin moisturizer and the spokes-person says:

..."And now (product) hydrates your skin because it's made with Specially processed Pure Aqua Fluid"

"made with Specially processed Pure Aqua Fluid" ?????...Damn...that sounds like some real expensive shit!!!

:) :)

[The_Commonist]

1. Could it be Di-Hydrogen Oxide?

I hear that's really dangerous stuff!

[Arugula Latte]

10. They should ban scary chemicals like that one!

:o

[Auggie]

2. It's not ad creators. It's their clients.

For the most part, advertising creatives have to sell the shit the clients give them. They really care about their craft and want to do honest, smart advertising.

[sarge43]

3. As opposed to the battery acid that comes out of bathroom sink tap. n/t

[rrneck]

4. They make it from dehydrated water. nt

[MiddleFingerMom]

5. That's not...

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...special sauce, is it?
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[guitar man]

6. LOL

If you can't dazzle 'em with brilliance baffle 'em with BS. :rofl:

I used to write ad copy back in the 90s when I woned a production facility. The idea a lot of the time was to make something sound a lot more exotic and sophisticated than it actually was. "Pure Aqua Fluid" as opposed to "water" lol

And you wanted it to roll out right at 30 seconds that you could edit down to 15. ;)

[redwitch]

7. I am particularly fond of new deodorant commercial

The one for people who sweat too much. The antiperspirant is apparently 3 times stronger than it needs to be. Until she uses the product the excessive sweater walks around in a bubble so as not to offend anyone. It is quite a thing.

[Rambis]

8. Would this be the place to ask just what the hell is retsyn anyway?

:shrug:

[csziggy]

12. Never figured that out

But I have a story about it - sorta.

There used to be a Quarter Horse stallion named Retsun. He was bred to a mare named Cash's Candy. They named the foal Certs. Real horses, real names. I owned Certs for twenty years and hated her name. Everybody had to do the damned commercial "A little drop of retsyn in a candy and you get CERTS!"

Here is Certs when she was getting along in age - I think she was 22 and about ten months pregnant in this picture:

[Rambis]

15. nice

I have been bitten by a horse, got on one and it laid down, been on an out of control surrey ride (rabbit scare) and at camp a kid was thrown off in front of me and I heard his leg snap. That was 5 minutes before I was to go riding. My sister owns 7 but I have never had guts to get on one.
cheers

[csziggy]

21. With my list of injuries, I can no longer ride

Or even do much handling of my horses. I've decided that for me, owning horses is being in an abusive relationship - they beat me up and I just keep going back for more.

I'm still no afraid of the them, though they have done a lot of damage.

[MajorChode]

9. Americans are dog dick stupid

Who else would vote and re-vote for Bush, Ron Paul, Bachmann, Inhofe, Harris, Burns, etc.?

Stupid people buy shit too.

[jobycom]

13. Yeah, Bush got almost half the votes cast in 2000.

Not quite half, but you know, close enough for Republican counting.

[S n o w b a l l]

11. A mispronunciation of agua probably...

Pure water...it IS becoming rare.

[jobycom]

14. It's not that they think we all are, but they hold to the Duke's School of Business.

"Hain't we got all the fools in town on our side? And ain't that a big enough majority in any town?"

They get more sales by catering to the fools than the geniuses.

[rurallib]

16. "no one ever went broke underestimating the intelligence of the American people"

H.L.Menckin, I think

[Orsino]

17. That must be the new liquid moistening fluid.

Don't sneer at science.

[applegrove]

18. Just like baconesque!

[woo me with science]

19. I like the one where the woman says, "It's HOMEOPATHIC, so no SIDE EFFECTS!"

They don't mention that there are no actual effects, either... :rofl:

[Odin2005]

20. Don't forget the shampoo with "amino-peptide compounds" (AKA, PROTEIN!).