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zbdent Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Nov-04-03 04:39 PM
Original message
Hey AWD and other office seekers
Was just wondering if anybody inquired about air time costs at Clear Channel stations, and thought this would be a good place to post the $$ figures.

How about it, any hard facts yet?

See if there is really any "balance" when it comes to political ads.
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Rick Myers Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Nov-04-03 04:55 PM
Response to Original message
1. I did a media buy for a School Board Candidate
in Youngstown, OH, where CC owns 80% of the market. As an old radio guy, I was shocked to walk thru 5 onair studios and 3 production rooms and only see 2 living, breathing humans!!!

The time buy was pretty fair, as they must offer the same deal to any and all 'official' candidates (those on the ballot). For $24 per minute we got a spot on the highest rated talker (and Ytown home of Rush the Junkie) WKBN-AM, WNIO-AM (a rinky dink AM) and WBBG-FM, the 60s/70's oldies station. That's $24 per minute across all three stations. Not bad, considering the WKBN-AM rate card goes as high as $40 per minute for commercial advertisers.
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Kolesar Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-05-03 02:13 PM
Response to Reply #1
2. $24/min gets you three stations
I had no idea that radio commercials were so cheap. Of course, the AM radio part should come cheap.

Memories: I was on WNIO when I was in the Boy Scouts. We were doing something that needed publicity, so we got to tape an interview. Whoopee!
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Rick Myers Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Nov-06-03 06:54 PM
Response to Reply #2
3. The spots didn't help...
My boy lost, but only by 214 votes...

Back in the day WNIO was out in the woods, remember? Now it's part of this VERY hi-tech Clear Channel complex. Evil company, but the facility is damn cool...
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