Media Matters for America: Fox News is in for a very rough 2008
by Eric Boehlert
....Fox News years ago made an obvious decision to appeal almost exclusively to Republican viewers. The good news then for Fox News was that it succeeded. The bad news now for Fox News is that it succeeded....The most obvious signs of Fox News' downturn have been the cable ratings for the big primary and caucus votes this year, as well as the high-profile debates....For instance, on the night of the big New Hampshire primary, CNN, which habitually trails behind Fox News in the prime-time race, attracted nearly 250,000 more viewers than its top competitor, marking a changing-of-the-guard of sorts....
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The problem for Fox News is that it's the Democratic race that's creating most of the excitement, yet Fox News has been forced to mostly watch the race from the sidelines. That's because last winter, after Fox News tried to smear Sen. Barack Obama (D-IL) for purportedly attending a radical Muslim school as a child, liberal bloggers launched an initiative to get Democratic candidates to boycott a debate co-sponsored by Fox News and the Nevada Democratic Party. (The boycott, powered by Foxattacks.com, was later extended to any and all Fox News debates.)
The point of the online crusade was not to simply embarrass Fox News or rattle Nevada Democrats for being out of touch with the grassroots masses that distrusted and despised Fox News. The point, instead, was to begin chipping away, in a serious, consistent method, at Fox News' reputation. To spell out that Fox News was nothing more than a Republican mouthpiece and that Democrats need not engage with the News Corp. giant.
The lack of Democratic debates for Fox News has meant a huge setback for the news organization from a ratings perspective. Just look at the grand slam CNN hit last week when, on January 21, it broadcast the much-talked-about Democratic debate from South Carolina. The CNN event not only creamed Fox News in the ratings, nearly tripling its audience that night, but the debate set a new cable news mark for the most viewers ever to watch a primary debate. In fact, of the 10 most-watched debates this election season, Fox has aired just two, compared to CNN's five. Of the 10 most-watched debates, six have featured Democrats; four Republicans. CNN is virtually guaranteed another monster ratings win this week with a pair of high-profile debates staged in California -- the Republicans on Wednesday night and Democrats on Thursday....
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Sean Hannity serves as Fox News' official ambassador to the Giuliani campaign; a campaign that (Fox News chief Roger) Ailes and Fox News were hoping to ride back into the White House. Yet despite showering Giuliani with all kinds of laudatory coverage, both Hannity and Ailes have been powerless, as they've watched Giuliani's rudderless campaign go nowhere for months....
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Fox News continues to embarrass itself with a type of journalism that nobody else in the industry would dare call professional....
http://mediamatters.org/columns/200801290001