DETROIT -- Consumers looking for hybrid pickups at dealerships selling Chrysler group or General Motors brands will have a hard time finding them. Dodge will build just 100 diesel-electric 2005 Ram pickups. The division will sell them to fleet customers such as utility companies.
None will be available to consumers this year or next - and the trucks may never be available to the general public, says Frank Klegon, Chrysler group's vice president of product development process and components.
Starting in August, GM will build only 2,500 gasoline-electric hybrid versions of the 2005 Chevrolet Silverado and GMC Sierra pickups. The trucks will be available to consumers only in Florida, California, Nevada, Alaska, Oregon and Washington, says John Schwegman, Silverado's marketing manager.
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Last August, GM officials rolled out an aggressive plan to launch up to five hybrid models by 2007. The automaker said it would have the ability to build up to 1 million hybrids per year. But it appears that GM has backed off from its earlier enthusiasm for hybrid vehicles, says Walter McManus, executive director for global forecasting at J.D. Power. "They are taking a wait-and-see approach to see if people will buy it," McManus says."
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