Vinod Khosla - Standing Tall For Corn-Based Ethanol And The Prius As The Ethanol Of Autos

[hatrack]

:eyes:

I have been accused of dissing hybrids. I was mostly discussing Prius-type parallel hybrids and all the support they get, when one can get the same carbon reduction by buying a cheaper, similar-sized and -featured car and buying $10 worth of carbon credits. I was objecting to greenwashing (powered by a large marketing machine) that suggests hybrids can solve our problems.

Corn ethanol, which has been heavily maligned in the mainstream media, reduces carbon emissions (on a per-mile-driven basis) by almost the same amount as today's typical hybrid. Despite the similar environmental profiles, one is a media darling and the other is demonized, despite its more competitive economics.

My main complaint has been the lack of critical analysis in this space. Corn ethanol (which I don't believe is a long term solution) has been framed by the oil companies' marketing machine, farm policy critics, and impractical environmentalists (though the NRDC and Sierra Club support corn ethanol's transition role as I do, subject to certain constraints). The Prius and hybrids have been positioned by Toyota's marketing machine. The public is gullible.

I am open and hopeful, especially longer term, on serial plug-in hybrids (a point I'll address in Part III). Price still remains a major issue. Even for serial hybrids, the ability to keep cost, or at least monthly payments, close to that of a regular ICE (internal combustion engine) car is unclear. Maybe another blogger with knowledge of practical automotive costs can detail the likely trajectory of serial hybrid costs (say, with a typical 40-mile "battery range"), as this remains the critical question. The Prius is the corn ethanol of hybrid cars, and we should recognize that. It has increased investment in battery development, but beyond that it is no different than Gucci bags, a branding luxury for a few who want the "cool eco" branding (70%+ of Prius buyers make more than $100k per year).

EDIT

http://gristmill.grist.org/story/2008/1/14/02133/2988