LOS ANGELES, Nov 26 - Stung by criticism that it conspired to kill the electric car, General Motors Corp. is preparing to detail its commitment to new fuel-saving technologies, including new electric vehicles, according to people familiar with the automaker's plans.
GM Chief Executive Rick Wagoner will use an appearance at the Los Angeles Auto Show this week to highlight a development program the automaker hopes will be seen as a strategic shift and help distance it from its reputation as a company focused first on gas-guzzling trucks, people briefed on the presentation said. The effort is part of GM's bid to demonstrate how it is investing some of the US$9 billion saved through a wrenching program of job cuts and plant closures in technology, including hybrids, an area where it has lagged Toyota Motor Co.
GM is likely to wait until the Detroit auto show in January to comment in depth on its future electric vehicle plans, but Wagoner will discuss the company's strategy in Los Angeles on Wednesday, people with knowledge of the plans said. GM recognizes that to change consumer attitudes about the quality of its brands it has to address the criticism that it has not done enough to drive advances in fuel economy -- an especially key concern in California, said one GM executive, who asked not to be named ahead of the announcement.
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GM declined to comment on upcoming product plans, but a spokesman said the company would provide more detail on its investment in fuel-saving technologies in coming weeks.
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