Hertz withdraws from Israeli airline deal
Free car rental offered to customers who show 'solidarity' with Gaza action
By Stina Backer
Saturday, 17 January 2009
The world's largest car hire firm last night called on the Israeli airline EL AL to withdraw an internet advert which offered free Hertz rental to British passengers who flew to to Israel to show their "solidarity" with the country, The Independent has learnt.
The adverts, running on EL AL's website, stated: "Now, more than ever is the time to come to Israel. Come express your solidarity with Israel. Fly with EL AL and receive 3 or 4 day car rental for free!"
The advert had a clearly visible Hertz logo and when users clicked on it they could view the terms and conditions which stated that the deal with Hertz Israel was valid for EL AL tickets to the country.
But last night the Hertz Corporation said they did not want to be associated with the offer and said they had called on EL AL to remove it. They have already insisted that their logo be taken off the promotion.
http://www.independent.co.uk/news/world/middle-east/hertz-withdraws-from-israeli-airline-deal-1418248.html