For first time, International tourism fair in German capital includes Israeli stand encouraging gay tourists to visit Tel Aviv. 'This is an important step in an extensive marketing move,' says city official
Ynet Published: 03.09.11, 14:36 / Israel Travel
Tourism Ministry eyes gay tourists: The ITB international tourism exhibition, considered the most important professional tourism fair in the world, which begins in Berlin on Wednesday, includes – for the first time – an Israeli stand encouraging gay tourism to Tel Aviv.
The Tel Avivian delegation will be stationed at the exhibition's Pink Pavilion and will present a variety of options awaiting gay tourists in Israel. During the fair, the city will launch its new gay tourism campaign for 2011 under the banner, "Tel Aviv – a metropolis by the beach", which will be promoted in Europe and the United States.
Tel Aviv's "pride" activity in Berlin will include a festive cocktail for gay agents from all around the world and two huge parties for the German audience, which will be attended by DJs and artists from Tel Aviv's nightclubs.
The activities encouraging gay tourism to Tel Aviv and the participation in the Berlin fair are part of a project which has been promoted over the past few years by the Israeli GLBT Association and the Tel Aviv Tourism Association together with Tel Aviv Council Member Yaniv Weizman, the mayor's advisor on the gay community and the person in charge of the tourism portfolio in the municipality.
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