Dear xxxxxx,
Thank you for contacting Ford Motor Company on 10/17/04. We appreciate
the time you have taken to provide us with your feedback towards
advertising on Sinclair Broadcasting.
We regret the circumstances that have prompted you to contact us. Please
accept our apology for any frustration or inconvenience you may have
experienced.
We appreciate your input regarding our advertising.
We believe one of the most effective ways to connect with customers and
generate mass awareness of our products is through television
advertising. We treat our purchase of commercial time as we do any
other prime time, mainstream television program. By buying commercial
time on top-rated shows, we are not making judgment on the specific
content of the show but simply making an optimized attempt to reach our
many customers through award-winning television programming.
Ford advertises on many networks and our commercials run on their
affiliate stations, including those in the Sinclair group. We do not
endorse candidates or advertise on programs that are partisan. We do
not endorse or support in any way the broadcast of the show in question,
"Stolen Honor."
Ford Motor Company values the opinions and sensibilities of our
customers worldwide and will continue to try to place advertising on
programs that reach and appeal to our diverse customer base.
If you have any other inquiries or concerns, please feel free to contact
us and we will be happy to address them.
Thank you for contacting Ford Motor Company.
Sincerely,
Allan
Ford Motor Company
Customer Relationship Center
_____________________________________________________________________
Hello!
Thank you for taking the time to contact us at PepsiCo. Accurate and
balanced journalism is important to us, and we appreciate your thoughts
regarding Sinclair Broadcasting Group's upcoming plans.
We have no national advertising buys scheduled with Sinclair
Broadcasting, nor do we plan to advertise on the program in question.
We will also make our bottlers aware of this situation and share these
concerns so they can take them into consideration as they plan their
local marketing efforts. We will follow the resolution of this issue
closely.
Given your concerns, we also would suggest that you communicate your
views directly to Sinclair Broadcasting Group's President and Chief
Executive Officer, David D. Smith. He can be contacted at Sinclair
Broadcasting Group, 10706 Beaver Dam Road, Hunt Valley, MD 21030, or
via email at comments@sbgi.net
Again, many thanks for bringing this to our attention. We value your
comments, and equally, the constructive spirit in which they are
offered.
-Pepsi-Cola Company
_____________________________________________________________________
Kraft - Online Team2 <OnlineTeam2@Casupport.com>
Thanks for visiting our web site. We're sorry to learn you're disappointed
with the content of a television program you recently saw.
We pride ourselves in tasteful and believable advertising, and we try to be
sure that the programs we sponsor are of the same quality. As an
advertiser, we don't have a voice in the content of the program. But, if
the show doesn't meet our standards, advertising is withdrawn. We make a
sincere effort to avoid sponsorship of any programs that would be
unacceptable in terms of generally accepted social or community standards.
This requires that judgments be made and, in spite of our best efforts,
there are some instances when it's not easy to determine in advance whether
a particular program or portions of the program may turn out to be
objectionable to any members of the audience.
We'll continue to work toward presentation of entertainment which is in good
taste. Please add our site to your bookmarks, and visit us again soon!
~~TLXEA_9135106~~N
_____________________________________________________________________
I paticularly enjoyed the Kraft reply, it gave me a chance to respond that the show has not aired yet, and they still have an opportunity to pull any ads.