TX gov hires company: "Identify and target Christian values voters"

[rainbow4321]

http://www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/061505dntexperry.d7de1b7.html

Gov. Rick Perry's political campaign has hired a Virginia-based firm that helped President Bush identify and target Christian "values voters" instrumental to his re-election last year.

The hiring of TargetPoint Consulting underscores the Perry camp's hope that expanded support among religious conservatives will blunt a potential challenge from Sen. Kay Bailey Hutchison.

Matthew Dowd, a Bush campaign pollster and strategist, said TargetPoint was part of an ambitious effort in 2004 to build a massive list of likely Bush voters. Key to the strategy was increasing turnout among Mr. Bush's political base of religious conservatives.

Perry pollster Mike Baselice, who has conducted extensive surveys of the Texas electorate, said that about 500,000 GOP primary voters attend church more than once a week. But he said an additional 1 million regular churchgoing Republicans don't vote in primaries.

[realFedUp]

1. I'm one, I'm one!

Do I have to have a John Ashcroft grease mark
on my forehead?

Christians who really follow Jesus feed the poor,
house the homeless and don't invade weaker countries
for their land and resources.

And to those black preachers who took the Bush
booty last November, you're getting lynched now.

[CitySky]

3. another Christian values voter here!

That means I'm FOR:

*stewardship of the planet (Genesis)
*peacemaking (Matthew)
*care for "orphans and widows" (James)

And AGAINST:

*officials who take bribes (Proverbs)
*greed (all over the Bible, but particularly in Timothy, "the love of money is the root of all kinds of evil")
*hypocrisy (Lordy, Lordy, where to start?)

SIGN ME UP!

[Ishoutandscream2]

2. Governor, you once again are going backwards

There is going to be a huge groundswell of people who are sick of mixing politics with religion. You're playing your card too late. Your president's approval ratings are in the toilet, but you are starting to try to be just like him.

Oh, targeting christian voters is so 2000!

[rainbow4321]

9. Oh crap...now Strayhorn is thrown into the TX gov race...

Perry, KBH, and now Strayhorn.

I guess it is a good thing that we will get to see these 3 repukes ripping each other apart...but just thinking what our TX airwaves will look/sound like between this summer and Nov 2006 is already giving me a headache. This is going to be a "battle of who can wear the larger cross" decoration. Judging by this pic of Strayhorn, she is first runner up.
This is Scott McCllelan's mother, BTW.






http://www.quorumreport.com/

<click on Daily Buzz>


But no direct confirmation yet.
Reliable sources tell QR that Comptroller Carole Keeton Strayhorn will announce her candidacy for the Republican nomination as Governor this Saturday.

We have not yet received direct confirmation from her campaign office but have enough confidence in our sources to run with this story.

Plans may change, but what we have confirmed are that calls are being made giving supporters a heads up about the pending announcement.

[Toots]

4. Didn't TargetPoint have something to do with the Felon's list?

I seem to remember that name from somewhere.

[rainbow4321]

5. The "anger point" phone calls and commercial databases

I think Perry realized he screwed up with his "veterans and gays can just leave TX" comment last week...backlash, etc..so now he is turning to a company for help. The same one that chimp supposedly used. Not that he needed the company after Diebold did their part.



http://www.washingtonpost.com/wp-dyn/articles/A35062-2004Dec29_2.html


Republican firms, including TargetPoint Consultants and National Media Inc., delved into commercial databases that pinpointed consumer buying patterns and television-watching habits to unearth such information as Coors beer and bourbon drinkers skewing Republican, brandy and cognac drinkers tilting Democratic; college football TV viewers were more Republican than those who watch professional football; viewers of Fox News were overwhelmingly committed to vote for Bush; homes with telephone caller ID tended to be Republican; people interested in gambling, fashion and theater tended to be Democratic.

Surveys of people on these consumer data lists were then used to determine "anger points" (late-term abortion, trial lawyer fees, estate taxes) that coincided with the Bush agenda for as many as 32 categories of voters, each identifiable by income, magazine subscriptions, favorite television shows and other "flags." Merging this data, in turn, enabled those running direct mail, precinct walking and phone bank programs to target each voter with a tailored message.

"You used to get a tape-recorded voice of Ronald Reagan telling you how important it was to vote. That was our get-out-the-vote effort," said Alex Gage, of TargetPoint. Now, he said, calls can be targeted to specific constituencies so that, for example, a "right to life voter" could get a call warning that "if you don't come out and vote, the number of abortions next year is going to go up. "

Dowd estimated that, in part through the work of TargetPoint and other research, the Bush campaign and the RNC were able to "quadruple the number" of Republican voters who could be targeted through direct mail, phone banks and knocking on doors.

[reprehensor]

6. Rick Perry, Rod Parsley and the Baby Jesus Voting Drive.

Just another day on the job for Gov Good-Hair.

[losdiablosgato]

7. My brother (a hardcore RW) said something interesting on values

Last week. I am getting screwwed by both parties, just the republicans are giving me a reach around on values. He is becoming increasingly dissenchanted with jobs, trade, and other bread and butter issues. He went on to say at this point if the Democrats ran a pro gun, pro labor, pro middle class candidate who was anywhere near the center he would vote for him in a heart beat. This coming from a uber ditto head.

[dave29]

8. But will he get rid of his Christian Values Hairdresser?

Inquiring minds don't really care

[GreenPartyVoter]

10. They missed little old Chirstian Socialist me