U.S. brands have an image problem (Money/CNN)

[CoffeeCat]

(Note: We are so disliked in the world. Each and every one of us is being disgraced by that reckless feck *. This is not about McDonald's fries and Diet Coke--it's really about our shredded reputation and the criminal acts we've committed on the world's stage. ...Interesting that corporations are suffering due to the policies of an administration that worship and keep in power).

----------------------------------------
NEW YORK (CNN/Money) - Global consumers have spoken: They're not feeling any love for American brands.

That was the finding in a study from market research consultancy Gfk NOP that tracked consumer reaction in 30 countries to top global brands.

"The story isn't different from last year. U.S. brands still face an image problem and they're no longer in the leadership position with consumers worldwide," said Cary Silvers, vice president of research with Gfk NOP.

(snip)

According to the Brand Power study, which looked at a mix of 29 U.S. and international brands, 12 out of the 16 American brands showed a year-over-year decline in scores based on three key attributes important to consumers: familiarity, likability and the likelihood that consumers would tell others good things about the brand.

(snip)

"U.S. brands started to feel a drag in their likability factor when the U.S. decided to enter Iraq," said Silvers, adding that this allowed other global brands to step in and build their credibility with consumers.


http://money.cnn.com/2005/08/12/news/fortune500/brands_ranking/index.htm

[GetTheRightVote]

1. I do not feel sorry for our corporations, they are shotting themselves

in the foot, what took it so long to show ??

:kick:

[Massacure]

9. shotting? You mean shooting?

:evilgrin:

[DBoon]

2. All we have are brands

We don't make anything ourselves - we just license the name.

We are looking at the end of America's golden era of prosperity. There is nothing left.

[kenny blankenship]

3. Does it look like this?

[indepat]

4. Damage to the US is in the incalculable trillions of dollars: four more

years, four more years chant the idolatrous throng as the MSM media largely ignore it all.

[AndyTiedye]

5. Not All Corporations Like Bush**

Obviously Halliburton does, but it's competitors may be feeling a bit shafted.

There are a bunch of companies that support the Democrats listed in
http:/www.buyblue.org

It's not clear that the red companies there are all red willingly either.

Virtually all companies that get significant government contracts
support the Republicans, but that may be more of a shakedown than
a contribution.

Surely a few businessmen must have cringed when Bush** quoted Caligula:
"Let them hate us as long as they fear us". Being hated and feared
is not good for business!

[TankLV]

6. Good. I hope the whole world stops buying from us until we restore

a DEMOCRATIC President to OUR White House.

Money is the only thing that these criminals know. If it drys up, then they will starve.

[Gyre]

7. I prefer to buy Canadian

Call it self-loathing if you will. They make better products and they're not nationalistic, sanctimonious, nazis actively attempting to screw their own population by predatory marketing.

Gyre

[wli]

8. worldwide boycott of US brands? color me unsurprised n/t