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For what it's worth, here is the "Scanlon Memo" as plain text. OK, then cut, paste, and email to every Christian person/group/pac/radio station you can think of.
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The especially offensive remark that is derogatory to Christians:
Mobilization
We plan to use three forms of communications to mobilize and win these battles. Phones, mail and Christian radio. We believe that if you are on TV you are generally losing battles like this Our mission is to get specifically selected groups of individuals to the polls to speak out AGAINST something.
To that end, your money is best spent finding them and communicating with them on using the modes that they are most likely to respond to. Simply put we want to bring out the wackos to vote against something and make sure the rest of the public lets the whole thing slip past them. The wackos get their information from the Christian right, Christian radio, mail, the internet and telephone trees.
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THE ENTIRE SCANLON MEMO
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MEMORANDUM
TO: KATHY VANHOOF
FROM: MIKE SCANLON
SUBJECT: LOUSIANA POLITICAL BUDGET OUTLINE
DATE: 10/23/2001
CC: JACK ABRAMOFF
Kathy,
In today's meeting the council agreed to immediately move forward with the Louisiana program we proposed in August and to immediately launch a program to fight Delta Downs and Pinnacle.
We expressed repeatedly that when we say were going to move -- it meant today. To that end, we have already begun our operations on all fronts. As we expressed to the council two battles, plus implementing the already proposed program would be costly. Because we have already contracted our team members on a great deal of this we wanted to send his memo along immediately outlining the specific costs associated with all three efforts. We are calling the three cumulative efforts the "Battleground Program". The overall requested budget for the "Battleground Program" is $3,170,000.00.
The costs and their descriptions are as follows:
Louisiana Political Targeting Program
As we discussed, we are taking what you built for the compact fight and extend its reach even further. Our ultimate political objective is to control both houses of the state legislature and the governor's mansion. In order to do so, we need to modify your political database into a statewide format. But more importantly we need to do this to have the necessary troops to win the battles in Lake Charles and Delta Downs.
To that end, we will identify supporters and issue voters in every state legislative, state senate and municipal election district in the state (we may want to limit the municipal districts for clarity's sake). This will be done through the same methods that we used for our current database, but we will also identify and classify individuals who have no connection to the tribe. Again, our goal is to ID the requisite number of voters in each district to swing any election OR THE REFERENDUM APPROVING PINNACLE IN TWO MONTHS.
Again, this program will make you the dominant political force in every election district in the state. This is an extremely large task, but very achievable and when completed you will control the political playing field statewide.
Beginning Date: ASAP
Completion Deadline: November 15, 2001
Cost: $1,345,000.00.
Opposition Research
On the way to the airport we called 5 of the best oppo researchers in the business. We are conducting a full-blown oppo campaign including detailed O&S on a number of subjects. Outside of O&S we are conducting "standard" political opposition research on the tracks, their associates, families, and financial backers. The same program will be run on Pinnacle.
We are also conducting "political assessment" studies on the referendum campaigns waged by the tracks in previous years. We must know everything about how they turned the corner on a losing issue last time, including who ran their campaign, who they paid off, and who they are paying now.
Without this information our chances are greatly reduced. We actually have members of this team on their way to Lake Charles as I write this.
Cost $325,000.00
Third Party Allies Program
This part of the program deals primarily with solidifying the support of the Christian conservatives and the minority religious outlets in SW Louisiana. We will provide direct support to these entities.
Cost $575,000.00
Polling and Tracking Polls
We are conducting a series of polls starting on Wednesday in the targeted parishes to get an "honest read" on where both of the projects stand in the court of public opinion. It is imperative that we find out as much as we can about these two projects before any money is spent on either side. This will give us a "true" benchmark of where things stand.
Monday we will conduct strategic polls testing our lines of attack and theirs. The results of these polls will identify our best lines of attack and our vulnerabilities. Once
we have those results in hand we will conduct "messaging" polls. The strategic polls tell us where to attack, but the messaging polls tell us how to best to "phrase" or "package" our arguments for the electorate.
Once this process is complete we will track our progress with bi-weekly tracking polls and "benchmark polls which tell us if we are winning or if they are winning. The tracking and benchmark polls give us a chance to change course if need be, or to increase what we are doing.
Cost: $245,000.000
Mobilization
We plan to use three forms of communications to mobilize and win these battles. Phones, mail and Christian radio. We believe that if you are on TV you are generally losing battles like this Our mission is to get specifically selected groups of individuals to the polls to speak out AGAINST something.
To that end, your money is best spent finding them and communicating with them on using the modes that they are most likely to respond to. Simply put we want to bring out the wackos to vote against something and make sure the rest of the public lets the whole thing slip past them. The wackos get their information form the Christian right, Christian radio, mail, the internet and telephone trees.
Mail
We will communicate with our targeted voters 3 times with Christian alert mail pieces.
Cost: $150,000
Phones
We are going to wage several different phone campaigns in this fight First, we are going to conduct advocacy calls educating or target audience. We expect to complete 100,000 of these.
Next we intend to patch through our targeted voters to the appropriate decision makers and tie up their phone lines. We are going to start with the gaming
commissioners office next week voicing overwhelming opposition to the pinnacle license vote on the 20th. We will follow with a specialized list of targeted officials who we believe will move our way. This is a rather large campaign, we expect to have at least 10 individual patch through phone campaigns conducted alone.
We will also run GOTV (Get Out the Vote) phone calls leading up to the referendum date. These calls go to OUR voters and OUR voters only. We tell them when the polls are open — where they go to vote and how to get there. If they need a ride — we will have a van come and get them.
Cost $330,000.00
Christian Radio
Most likely we will need to create a broad buzz among our supporters, and a quick way to do this is by advertising on Christian Radio. We will produce and, air at least two radio ads that give biblical reasons why Pinnacle should be blocked and the tracks shut down. These will run at the appropriate times and exclusively on Christian radio.
Cost $200,000.00
Key Influential Support
We definitely expect the need to "bring some influential people/ decisions makers on to our team" as we go through this process.
Cost $150,000
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