The key is to delegate and build a very large network of very small groups and do at no/low cost. This is how I think is a way to begin. If any one has other ideas please pass them on.
There are a number of resources on the web, among them this one:
http://www.fundrace.org/neighbors.php It appears to be defunct, but the data base is still there. If there are other resources like this please post them here. Your candidate may have access to party lists and the like.
If using Fundrace you can find people who have contributed to the Party and to individual candidates in other cities. Use an address you found in the yellow pages or local government and it will return contributors in that area. Next, mail or call those contributors and see if they will help build a grass roots effort for your guy in their locale. Will they host a meeting in thier home to get your candidate in front of potential supporters? If so, help them organize a potluck dinner or coffee meeting for as many potential voters as they can gather. Get your candidate there to press the flesh. There is no substitute for face/face contact. One seeing is worth one hundred tellings, and one meeting is worth 1000 seeings! Collect email and physical addresses so you can stay in touch.
Use these people as surrogates for your candidate. Give them the talking points so they can spread the word among their neighbors. Get them to promote the campaign platform that applies to them in their community. All people with web access have address books for friends. You send them the positions of your candidate; they forward them to people who forward them to people and so on.
Where this is successful, go back in and begin fund raising. Repeat the “town hall” or “kitchen table” meetings and ask for monetary support. Using this you should be able to build a larger email address book and mailing list for the campaign issues. With luck you can set a breakfast at 9:00 AM followed by a lunch at noon and then a potluck at 6:00 PM. Spend a whole day in small town Texas or wherever. With luck somebody there will foot the bill. Next month do another town.
Note about talking points; do not attack an opponent unless they really screw up--time for that later. Instead, present the issues. Example: In rural areas of Texas drought is a real issue. Talk about how fed/state debt relief for farmers/ranchers would help. Low interest loans, tax incentives for water conservation and such. Build an issue and when it begins to get traction talk about your candidate’s position.
Have your candidate write editorials and submit them to local newspapers. Ghost write for them or find someone with the skills—nobody actually writes their own speeches, they use professionals. Establish your candidate’s name in the media. Do this NOW. If you candidate can get one editorial a month published that’s only 24 exposures between now and ’08.
Get out early in a low key inexpensive way and build name recognition and platform support. Use low/no cost methods by building email address lists and networks, phone lists and free newspaper/radio contact with a constituency.
Any other ideas?
Another worthy idea is here:
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=180&topic_id=39774&mesg_id=39774