It's not even uncommon here. If you're eating oysters, unless they're baked, you're eating a live being.
At a very fancy dinner in Japan, a poor enormous fish, his side all sliced up, but still alive and wiggling on the serving platter, was brought out for all to enjoy.
I couldn't stand it. I made a joke about how we give the condemned a cigarette and a blindfold, and maybe a shot of booze, and I blindfolded the thing with a napkin, got one of the assembled guests to put a cigarette in the fish's mouth (it had sharp teeth) and I quickly gave it a shot of Suntory Whiskey. That killed it. It bit the cigarette in half on its way off this mortal coil.
Great round of applause, oh, how very AMUSING....!
And there is that less-common custom of eating live monkey brains that is still out there--can't imagine how horrific that must be.
Other examples:
At some point in its prehistory mankind would have routinely eaten living, or at least not entirely dead, creatures, but except for a little-known branch of Japanese cuisine called Ikizukuri , the practice is generally discontinued. Banned in Australia and Germany, but almost unknown in the UK, Ikizukuri is now attracting wider notoriety because a number of clips of people eating live snakes, frogs and (especially) fish have surfaced on video sites such as YouTube.
Family eats fish: In a Shanghai restaurant a fish is scaled, gutted, then fried with its head wrapped in muslin to keep it more or less alive until it is presented to an enthusiastic family of gourmets. Uncomfortable viewing for most Westerners, although not it seems for the unremittingly perky American narrator.
Gameshow contestants eat fish: The practice of dining on live seafood is clearly not as popular in Japan as some people might have you believe. On a Japanese TV show called Zenigata Kintarou (like our own Fear Factor), contestants seem to regard the wriggling “bush tucker trial” placed before them with quite some distaste.
American eats sea urchin: Ikizukuri enthusiast Andy Zohury uploaded a video of himself dissecting and eating a live sea urchin in the Gulf of Mexico. His tone sits midway between evangelical zeal and pure showing off as he helpfully describes exactly which parts of the animal to discard and which to consume alive.
Rowdy frat boys eat octopus: The journey of Ikizukuri from culinary tradition to asinine “dare” is complete with this final example. A live octopus is plucked from a tank in a South Korean restaurant, rapidly chopped into writhing fragments, then dropped into the open mouths of the giggling diners before being swallowed.
http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article1928778.ece
http://www.weirdmeat.com/2006/02/shanghai-drunken-shrimp.html
Drunken shrimp -- you may have seen a dish by this name on a menu in your country, but those are usually cooked. In Shanghai, drunken shrimp is not only raw -- it's alive !! Now I've heard many a Shanghai person talk with disgust about how the Cantonese eat all sorts of weird creatures, but eating a live animal is as weird as it gets. OK, some Americans eat raw oysters, which are actually alive also, but these Shanghai shrimp have little claws -- they bite back as you try to eat them.
They're served in a bowl, alive, swimming in sweet alcohol. It's a good way to go, I think -- if a giant were going to consume me, I'd prefer to have a bath in strong liquor first also. The alcohol helps to make them a little less feisty, too, as if humans needed more of an advantage over little shrimps.