http://www.lasvegassun.com/news/2008/jan/20/how-clinton-hit-pay-dirt/If you want to know how Sen. Hillary Clinton won a convincing victory in Saturday’s Nevada caucus, look back to a meeting Dec. 15 at William E. Orr Middle School in Las Vegas.
There, Robby Mook, Clinton’s state director, told 600 of the campaign’s most committed volunteers that he wanted to enlist many more supporters to caucus for the candidate -- more than twice what he asked for in August.
It was a startling move coming nearly a year into the Nevada campaign -- and just five weeks before the caucus. It also was a strategic risk because it would divert resources.
Mook’s colleagues in Clinton’s Iowa campaign paid no attention to his move. Turns out, they should have.
Clinton’s Iowa team would be blindsided three weeks later by a big turnout that favored Illinois Sen. Barack Obama. The Clinton team there hadn’t thought to consider Obama might draw out many voters who normally don’t participate in elections.
In Nevada, Mook looked at the landscape and found the following: Democrats, despite the predictions of naysayers, had taken a real interest in the presidential caucus. He feared that the campaign would fail if it limited itself to rounding up support only from voters with a history of participation.
So as he spoke to volunteers that cold December Saturday, Mook’s usual confidence was clearly shaken. Clinton needed to mine the electorate for voters the campaign originally thought would not participate.
It was a tall order. Campaigns have an easier time if they can work from lists of “likely voters.”
“We need to work hard now,” Mook told the group. “If the caucus were held today, we’d do OK. We would not be as successful as we want to be.”
The Sun was given access to the Clinton meeting, as well as to other internal discussions by the Clinton campaign, while also conducting background interviews with Obama staff, under the condition the paper not publish any of what it learned about strategy until after the caucus.
Mook said in an interview Saturday that his staff groaned at the suggestion of expanding the universe of voters, especially to such a radical new goal: Find 60,000 more. Some analysts estimated that was as much as the entire expected turnout statewide. (In August, the Clinton goal was 24,752 supporters.)