NYT: Seeking Voters Through Habits in TV Viewing

[RamboLiberal]

http://www.nytimes.com/2004/07/18/politics/campaign/18ADS.final.html?hp=&pagewanted=print&position=

When deciding where to run his television advertisements, President Bush is much more partial than Senator John Kerry to crime shows like "Cops," "Law & Order" and "JAG." Mr. Kerry leans more to lighter fare, like "Judge Judy," "The Ellen DeGeneres Show" and "Late Show with David Letterman."

Those choices do not reflect either man's tastes in television, but critical differences in the advertising strategies of their campaigns, which are spending more money for commercials than any other campaigns in presidential history.

Crime shows appeal to the Bush campaign because of its interest in reaching out to Republican men who are attracted to such programming. By contrast, the Kerry campaign is more interested in concentrating on single women, who tend to be drawn to shows with softer themes.

The patterns in the campaigns' advertising approaches appear in one of the most extensive studies of presidential advertising ever produced, which will be released this week by Nielsen Monitor-Plus and the Wisconsin Advertising Project, a research unit run by the University of Wisconsin's Political Science Department. It is the first time Nielsen, best known for providing television ratings, has used its audience measurement and programming monitoring technologies to track political advertising in all 210 television markets for public consumption.

[LiberalVoice]

1. Judge Judy? Softer theme?

She sucks! She is soOooOOOOOOoOOoO biased agains't men it's sickening.

No matter how obvious it is that the woman is at fault(In cases that are only man vs woman)she sides with her. Or, at best gies the man the evry least to which he is entitled.

[ayeshahaqqiqa]

2. Hmmmm

Shrub may choke when he hears Sam Waterston donated the max to the Kerry campaign (for those who don't know, he plays a lawyer on Law & Order). And, judging from talk on Law and Order chat boards, I'd say Shrub is wasting his money there. The L&O fans I hang out with are, almost to a person, ardent liberals (to the point that one wished Dubya a happy birthday by posting a picture of Kerry/Edwards, a site worthy of DU!). I know of only one conservative, and that person doesn't defend Bush on the L&O boards.

Personally, I watch L&O, American Chopper, Overhaulin', Trading Sapaces, In a Fix, and other similar shows. Don't ever recall seeing any political ads on these shows (except for L&O).