Coincidentally, that was the year of the Civil Rights Act
http://www.huffingtonpost.com/lincoln-mitchell/1964_b_102540.htmlThere are, of course, many more numbers which I could cite as well, but there is one number which has been overlooked but is also very important for this election. That number, or more accurately year, is 1964. 1964 was the year the Beatles first toured the US, the year Mickey Mantle hit his last World Series homerun, the year we passed the Civil Rights Act. In 1964, John McCain had yet to be captured by the Vietcong; Hillary Rodham campaigned for Barry Goldwater; and Barack Obama was a toddler. 1964 was also the last time a Democratic nominee for President carried majority of the white working class vote, measured by either income or education. Since that time, no Democrat has carried a majority of these voters.
During the 44 years since Democrats last carried a majority of lower income white voters, this group has been called the silent majority, Reagan Democrats, angry white men and various other labels, but they have proven to be a relatively dependable part of the Republican coalition, providing significant majorities for GOP candidates Richard Nixon, Gerald Ford, Ronald Reagan, George H.W. Bush, and George W. Bush.
Obviously, losing this block of voters once central to the Democrat coalition was not easy for the party. However, 1964 was a long time ago and the party needs to move on and develop a strategy that recognizes this political reality. When, in the recent primary season, Hillary Clinton reinvented herself as the representative of the white working class voters, her surrogates and operatives dutifully reminded the media that the white working class is a key part of the Democratic base. Her campaign team was not simply spinning. They were saying what many Democratic strategists and leaders believe to be true, even in the face of 44 years of evidence to the contrary.
Clearly a Democratic nominee for president needs to win some chunk of the white blue collar vote, but winning a majority of that vote is not a realistic goal. Understanding this is essential because decisions about resource allocation are critical in campaigns. Strategic decisions to prioritize this vote over other segments of the electorate which might be easier to win could be very costly in November. By trying to win blue collar voters in the rust belt, Democrats overlook other potential growth areas for their party such as the west and, increasingly the south.