http://www.newsweek.com/id/150243Can Obama Stay Above the Fray?
Eleanor Clift
If he won't refute McCain's attacks, does he look stronger or weaker?
Aug 1, 2008 | Updated: 1:10 p.m. ET Aug 1, 2008
The Obama campaign is almost Zen-like in its serenity, brushing aside a series of negative attacks as outmoded expressions of old politics, charting its own timetable in choosing a running mate, dismissing worries about being overshadowed by the Olympics as outmoded. Delaying the vice presidential announcement doesn't matter except to political reporters planning their vacations, but the eerie calm emanating from Chicago about the story line advanced by the McCain campaign has Democrats worried that once again their candidate will be stereotyped as a self-absorbed elitist.
The same people who brought you the windsurfing, French-speaking John Kerry are likening Barack Obama to Paris Hilton and Britney Spears, so taken with his celebrity that he declined to visit wounded American soldiers recuperating at an Army hospital in Germany when he couldn't bring along his media entourage. The story is untrue as is the ad the McCain campaign quickly whipped up. The Washington Post found "no evidence at all" for the accusation.
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McCain has zeroed in on the one kernel of truth that can support a web of lies. The Obama people can say they're a transformative campaign, but at some point they have to deal with reality, however distasteful. The old politics is alive and well. If Obama acts like he's above it, he fuels the fire. If he answers in kind, he risks damaging his brand as a new kind of politician. It's the same box he was in during the primaries with Hillary Clinton. Saying this is a new era, that it's not your grandfather's electorate, that the issues of war and energy independence and economic stress trump the old-guard tactic of character destruction may be true--but why take the chance? "There are lots of ways these things become viral, and this is the Ebola virus of 2008," warns Matt Bennett, cofounder of Third Way, a centrist Democratic group. "I think his guys are brilliant; they'd better take steps to inoculate him."
The campaign fell into a similar trap when Obama made his triumphal march from the Iowa caucuses to New Hampshire. Thousands crowded into his big iconic rallies while Hillary held town meetings, taking questions and engaging the voters. The polls showed Obama with a big lead, but the voters didn't like being told the race was over. The pattern repeated itself in other primary contests. Every time Obama acted like the presumptive nominee, Hillary would rear up and reassert herself.
Moving his acceptance speech into the stadium where the Denver Broncos play will be the high point of the Democratic National Convention. But once the fall campaign unfolds, there will likely be fewer stadium blowouts. As one Democratic strategist put it, "When you're swimming with sharks, you don't cut your finger." Obama has signaled outside groups on the progressive side to stand down, that he wants to control the message, and he has the money to fight on all fronts. Democrats are nervous that the Zen-like demeanor of the campaign is naive, but maybe it's just a way of calming everybody down. By not reacting to every groundless attack, Obama could be leading us into the new politics he promised. Or he could just be a easier target to hit.