Reuters: McCain outspends Obama on Olympics ads:source

[highplainsdem]

http://www.reuters.com/article/politicsNews/idUSN0533088520080805

McCain outspends Obama on Olympic ads: source

Tue Aug 5, 2008 1:52pm EDT

NEW YORK (Reuters) - U.S. Republican presidential candidate John McCain's campaign has bought $6 million in TV advertising time during the Olympic Games from NBC Universal, a source familiar with the deal said on Tuesday, topping an earlier purchase by Democratic rival Barack Obama.

McCain's last-minute commercial buy covers advertising on both the NBC network and cable channels such as USA, MSNBC and CNBC, all of which will carry parts of the Summer Games. Coverage of the Olympics begins on Friday with the Opening Ceremony.

Last month, Obama bought $5 million worth of commercial time from NBC Universal, a source said, believed to be an unprecedented political media buy for the Olympics.

NBC Universal, which reportedly has sold 30-second spots to various corporate advertisers for around $750,000 a piece, has nearly reached its target of just over $1 billion in commercial sales. It is unclear how much McCain's campaign paid for its spots.

-snip-

Both NBC and McCain's campaign declined to comment.

I hope this is wrong, or that McCain's ads will be inept, since we've been hoping Obama's ad buy will give us a boost then.

[blondeatlast]

1. Olympic viewership has dropped dramatically in the past 2 decades.

I think McSame made a colossal mistake here; since the ads are limited on the live coverage, people leave the room when they are on. Not to mention that a lot of people are more than a little upset that China is hosting.

I appreciate him spending valuable campaign funds, though--well before the race REALLY begins! :rofl:

[Hope And Change]

2. This has already been posted but thanks for your concern.

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=132&topic_id=6589652&mesg_id=6589652

[highplainsdem]

3. I hadn't seen your earlier topic -- there hadn't been a reply to it for hours at the time I saw this

news story and thought it was worth posting.

Btw, if YOU thought it was worth posting, why the snide "thanks for your concern"? That's more than a little hypocritical.

[Egnever]

4. LOL its the only way he can get attention

Obama did it first and it was a healthy buy. So mcsame does it second and makes it one million more... woopy!

All that means is mcsame just spent 1 mill more than he has to get one days worth of news.