"Lipstick" Ad Doesn't Move Focus Groups

[darius15]

A MediaCurves focus group of 312 women shows that, while John McCain's 'lipstick' ad did somewhat increase perceptions that Barack Obama has a gender bias, it has not moved very many votes and rates as a below-average ad overall.

Before viewing the commercial, the focus group leaned 43/42 for McCain, versus 45/42 afterward. The changes are not statistically significant given the roughly 6 percent margin of error in the sample (data).

(And, yes, I'm buying time here until the polling update. My laptop broke -- anyone got a Best Buy gift card? -- and it's going to take a bit of time to update the version of the model I have on my backup computer).

EDIT: As one of the commentors notes, perhaps this will move votes if Obama commits another 'gaffe' of a similar variety. I think that's probably true.

Also, note that this study was of women only. We don't know how men reacted.

http://www.fivethirtyeight.com/
http://mediacurves.com/Politics/J7002-McCainAd-Lipstick/Index.cfm

[democrat in Tallahassee]

1. but the ad was a effin lie! why are they showing a misleading

ad to see what affect it has?

[bridgit]

2. Matthews, of all people, fully shredded the whole McCain lipstick/game on Hardball tonight...

Oh I know...bout time :wow:

[Gabi Hayes]

3. fuck them...did they show McCain saying the same thing, and USING Hillary's name?

I'll bet you a dollar they didn't

fuck THEM

[bridgit]

4. Yep, Matthews did, even flashed a pic of Torie Clarke's book with the same topic...

of how to use the phrase to cut through, presumably, Dem spin...republicans, a real dim witted group when it gets right down to it. Showed a bunch others too using the phrase....like Cheney

[Gabi Hayes]

5. I'm talking about that totally biased focus group. I have the matthews thing

on tape

that was one of the best things he ever did

[bridgit]

6. Got'cha, he did disassemble the McCain agent provocateur dude though, huh?

I so rarely say this it sounds odd but...Go Tweety!! :kick:

[Enrique]

7. it's not a real ad

it's a web ad, and its purpose isn't to sway voters but to cause a media distraction.