Despite championing immigration reform in 2007, John McCain is poised to lose the Hispanic vote by a landslide margin that is well below President George W. Bush's 2004 performance.
Polls show Obama winning the broadest support from Latino voters of any Democrat in a decade, while McCain is struggling to reach 30 percent, closer to Senator Bob Dole's dismal 1996 result than to Bush's historic 40% four years ago.
As October puts four states with large Hispanic populations - Florida, Colorado, Nevada, and New Mexico - at the center of the presidential contest, what appeared at first to be a possible strength for McCain has emerged as a profound weakness.
Democrats relish McCain's quandary.
"It's hurt him in every way," said Simon Rosenberg, the president of the New Democrat Network, which has focused on bringing Hispanics back to the Democratic Party. "I don't think it's assured the right he's really with them. And for those who are immigration reform advocates, he's become a betrayer, having been a leader."
Obama's goal has been simple: To associate McCain with the anti-illegal immigrant Republican right. One ad - which even some of Obama's allies declined to defend - associated McCain with tough immigration-related rhetoric from Rush Limbaugh. McCain countered with an ad accusing Obama of distortions and, less credibly, of having killed last year's immigration reform measure himself.
"We're seeing the most aggressive Spanish language communication campaign for president that the state of Florida and the country has ever seen," said Fernand Amandi, the executive vice president of Bendixen and Associates, a polling firm that advises Obama.
Amandi said that some had also falsely assumed that because McCain shared Bush's moderate position on immigration, he would inherit Bush's support.
"President Bush making his life and career in Texas grew up with Hispanics, always had Hispanics in his inner circle and in his kitchen cabinet, and had a genuine respect for the culture," he said. "There was never an emotional connection, there was never a personal connection, between McCain and the Hispanic community."
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