Obama ads are now on video games

[proud2BlibKansan]

Screeeeech. What was that? Reverse. Whoa.

That was likely the scene in one gamer’s living room this week, as he spotted a virtual billboard for the Obama campaign during an online session of the racing game Burnout Paradise on the XBox 360.

The spot, first reported Thursday and confirmed to the folks at GigaOM by the game’s publisher in an email Monday, represents the first time a major political campaign has purchased advertising in a video game.

Fresh off snagging 30 minutes of network TV airtime, the Obama camp continues to push the envelope in the battle for eyeballs. They were the ones, if you’ll recall, who launched an innovative free iPhone application that helps Obama backers drum up support among friends by organizing phone contacts in battleground states.

more . . . http://features.csmonitor.com/innovation/2008/10/14/obamas-online-gaming-ads-raise-eyebrows/

[HiFructosePronSyrup]

1. Good that they're doing this.

Even better that the ads themselves are getting press.

[Rocknrule]

2. McCain wouldn't do that

He hates video games (a side effect of his friendship with Lieberman)

[bluestateguy]

3. Contradiction?

"Turn off the TV set. Put away the video games..."

[knixphan]

4. nice!