"Journal Communications' non-cash impairment charge is expected to primarily affect the book value of its broadcast intangible assets. Intangible assets are non-physical assets of a company, such as its brand name, as opposed to physical assets like buildings and equipment."
more here:
http://www.jsonline.com/business/36446554.htmlGee - do ya' think that right-wing nut-jobs like Charlie Sykes, Jeff Wagner, Jonathan Greene, James Harris, Bill Michaels, Michael Savage, Dennis Miller, etc. actually bring down the value of their "brand name"?
"impairment charge" is defined as: A specific reduction on a company's balance sheet that adjusts the value of a company's goodwill. Due to accounting rules, a company must monitor and test the value of its goodwill, to determine if it is overvalued. If it is, the company must issue an impairment charge on its balance sheet, to take into account the reduced value of the goodwill.
"goodwill" is defined as: An intangible asset which provides a competitive advantage, such as a strong brand, reputation, or high employee morale. In an acquisition, goodwill appears on the balance sheet of the acquirer in the amount by which the purchase price exceeds the net tangible assets of the acquired company.