WashPost: GOP Got More Bang for its Billion

[AmericanLiberal]

On Nov. 2, GOP Got More Bang For Its Billion, Analysis Shows

By Thomas B. Edsall and James V. Grimaldi
Washington Post Staff Writers
Thursday, December 30, 2004; Page A01

In the most expensive presidential contest in the nation's history, John F. Kerry and his Democratic supporters nearly matched President Bush and the Republicans, who outspent them by just $60 million, $1.14 billion to $1.08 billion.

But despite their fundraising success, Democrats simply did not spend their money as effectively as Bush. That is the conclusion of an extensive examination of campaign fundraising and spending data provided by the Federal Election Commission, the Internal Revenue Service and interviews with officials of the two campaigns and the independent groups allied with them.

In a $2.2 billion election, two relatively small expenditures by Bush and his allies stand out for their impact: the $546,000 ad buy by Swift Boat Veterans for Truth and the Bush campaign's $3.25 million contract with the firm TargetPoint Consulting. The first portrayed Kerry in unrelentingly negative terms, permanently damaging him, while the second produced dramatic innovations in direct mail and voter technology, enabling Bush to identify and target potential voters with pinpoint precision.

http://www.washingtonpost.com/wp-dyn/articles/A35062-2004Dec29.html

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[MikeG]

1. Slurrrrpppppp!!!!!!!