NEW YORK (Reuters) - Pfizer Inc (PFE.N: Quote, Profile, Research, Stock Buzz) said on Wednesday that Ranbaxy Laboratories Ltd (RANB.BO: Quote, Profile, Research, Stock Buzz) can begin selling a U.S. generic form of its Lipitor cholesterol fighter by late 2011 under a settlement deal, some five months later than Wall Street expectations.
Industry analysts have long expected Lipitor's U.S. marketing exclusivity to lapse no later than June 2011, and for cheaper generic forms of the world's best-selling drug to then immediately flood U.S. drugstores.
But under Pfizer's settlement with India's Ranbaxy, which has long challenged Lipitor's patents in the courts, U.S. patients will not have access to Ranbaxy's copycat product until November 30, 2011.
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Asked if the delay could spark a backlash among patients and insurers who favor cheaper generics, David Reid, Pfizer's acting general counsel, said: "
We're pleased with this settlement and we actually think it is pro-patient, pro-competitive and pro-intellectual property."Reuters