Temptation Harder to Resist Than You Think

[n2doc]

By Jeanna Bryner, Senior Writer

If you think you're generally good at resisting temptation, you're probably wrong, scientists now say.

"People are not good at anticipating the power of their urges, and those who are the most confident about their self-control are the most likely to give into temptation," said Loran Nordgren, senior lecturer of management and organizations at the Kellogg School of Management, Northwestern University, in Illinois.

The result: Many of us unwittingly expose ourselves to tempting chocolate or cigarettes, leading to a greater likelihood of indulging in addictive behaviors.

Nordgren reached the conclusion through a series of small, offbeat experiments done primarily with college students. The results may hold for the broader population, but that has not been studied.

more:

http://www.livescience.com/culture/090803-resist-temptation.html