Air Force pulls controversial TV spotBy Ben Iannotta - Staff writer
Posted : Thursday May 29, 2008 6:13:18 EDT
The Air Force has temporarily pulled a television advertisement depicting a missile destroying an American satellite.
The blogosphere lit up with criticism of the ad’s narration, which said that a single missile could knock out cell phone calls, television programming and GPS navigation. The ad, which ran on CNN and online, was part of the Air Force’s new “Above All” recruiting and public-relations campaign.
The service does not appear to be backing away from the ad’s fiery visual or its premise that Americans are more vulnerable than they realize to attacks on U.S. satellites. The Air Force plans to bring the ad back with a new story line, said Air Force spokeswoman Maj. Morshe Araujo.
“The Air Force stopped airing the spot due to a misleading statement about the ability of a single missile to take out multiple satellite capabilities,” Araujo said, adding that new language is under review. “We’re looking at the story board and making sure it doesn’t have any misleading statements.”
The service completed pulling the ad May 14.
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http://www.airforcetimes.com/news/2008/05/isr_adpulled_airforce_052808w/uhc comment: The pulled ad --> http://www.youtube.com/watch?v=Uk7DVpCkgwQ