This has been written about elsewhere, here in some DU threads and on another blog or two out there, but it's summarized quite succinctly here:
http://www.democracycellproject.net/blog/archives/2006/12/think_your_comm_1.html#commentsOpening intro text:
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A lot of the time we find ourselves talking to ourselves. Or at least it seems that way.
We're online activists, you and I. Except during the biannual campaign seasons, when we are out there putting our boots on the ground, most of the time we're in here putting our butts in our chairs and putting our movement where our mouses are instead.
We spend a lot of our time blogging, commenting, and interacting online in what's really a relatively small part of the overall cybersphere. When we spend all our time reading and writing in the rarified atmosphere of political blogs, we usually end up either preaching to our own choirs or preaching against the other side's choirs.
It's easy to forget that there's life beyond the blogs. It's easy to forget that we can electronically comment to MSM and other media sites as well. And it's easy to overlook that what we have to say when we do comment outside our own little blog bubbles affects people who'd never come to the DCP or to DU or to DKos.
Here's just one example of how it can work when we do look beyond our blog bubbles, though.
While this example happens to reference a particular public official by name, he's not a candidate and we're not endorsing him and that's not the point of this thread header anyway -- the point of it is that when we do take time to put the word out, the word gets out farther than we ever expected sometimes.