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Nielsen family Democrats you know who you are. You can make ABC BEG!!!

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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:30 PM
Original message
Nielsen family Democrats you know who you are. You can make ABC BEG!!!
This is the Holy Grail for the networks. If the Neilsen ratings are poor, the network and the programs they have negatively affected are in dire trouble.

It may surprise you to know that only about 5,000 homes have that power. Representing only about 13,000 people. This is astonishing but a fact. These families identities are always kept secret and selected according to a closely guarded formula developed by Nielsen to reflect the entire United States.

If Democrats represent only 50% of these Neilsen families and they eliminate all ABC and their affiliate stations from their lineup, and they DO NOT waiver from continuing to blacklist ABC after Path to 9-11 airs, it will bring ABC to its knees.

The advertisers will only pay based on the ratings share any given program is expected to generate. If ABC literally becomes dead to fifty percent of the Nielsen households, it will cripple ABC. There can be any reason, or no reason why someone with the Nielsen set meter in their home chooses to watch or not watch any program or network.

The ABC affiliates will be screaming to the national network, the local advertisers will want no part of programs on a network when a network is being shown to be nationally boycotted. It will kill the incoming revenue stream.

Nielsen will report whatever the meters show, no matter how dismal and nobody can influence it. Once the ratings are determined, they are published. These Nielsen families hold the power in their hands to literally make history.

Democrats, if you have that Nielsen meter in your home, you know what you have to do.

Make us proud.

And make this network beg!!!!!!!


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MasonJar Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:38 PM
Response to Original message
1. Beg is not enough; they must be destroyed so that no one ever
tries this again.
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Blue-Jay Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:41 PM
Response to Reply #1
25. Been reading Sun Tzu?
jeez.
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John Q. Citizen Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:38 PM
Response to Original message
2. Will Nielson go the way of the exit poll? K&R n/t
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tbyg52 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:07 PM
Response to Reply #2
9. No, because
The Neilsens control how much *corporate* advertisers pay. Think they'd let them be rigged and therefore pay too much for ads? Not in a million years. They will insist on knowing they are getting the eyeballs they pay for. So this actually *is* a good way to get ABC, if people will do it.
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John Q. Citizen Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:26 PM
Response to Reply #9
17. I thought the OP was a good creative idea. That's why I kicked and
recommended it.

Publicizing the idea could cause ABC to wonder if it's all worth it.

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tbyg52 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:34 PM
Response to Reply #17
22. Ah, I understand now--
I thought you meant they would come to be ignored or downplayed the way the exit polls were.
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John Q. Citizen Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:32 PM
Response to Reply #22
43. They canned the national exit polls after it became apparent that
the way people thought they voted and the way they officially tallied votes didn't always match up so well.

Just a weak attempt at humor.

I think the Nielson idea is good particularly if it can get national attention prior to the showing.

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tbyg52 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 07:34 PM
Response to Reply #43
59. Ah, I understand now--
The Nielsens affect *corporations* and their money. The exit polls only affect "we the people" and our votes.....

As I have said in other places, CORPORATIONS MUST DIE!
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david_vincent Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:38 PM
Response to Original message
3. Nielsen ratings are a fable anyway
When I was in college, the house I lived in with a few other students had a Nielsen box. At the time, Twin Peaks was on. We would make up fictitious friends and enter in their ages, pretending that we had big Twin Peaks parties to boost the ratings. There's nothing at all to prevent anyone from doing the same, unless the technology has changed since then.
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John Q. Citizen Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:43 PM
Response to Reply #3
5. Except the box knows who you watched. It's true that all advertizing
rates are tied in.

One house isn't enough to change the big picture, I imagine. If you had gotten 70 or 80 other box houses to do the same, you might have saved the show for another season.
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:53 PM
Response to Reply #3
7. No the computer chips record what channel
the sets are tuned to and when they are turned on or off. It cannot tell whether someone is physically watching to tuned-to program, but it shows exactly how many of the families are watching any given program, updates frequently and feeds that information to the master computers at Nielsen.

It is so accurate that at sweeps time, which is four times a year--February, May, July and November-they also have a cross check with another program for 200 major city markets across the US. They select families and ask them to keep an actual written "diary" of what they are watching, who is watching and what channel. They are requested to do this every 15 minutes.

It has proven to coincide so accurately with what the set box metered families viewing reflects that it is literally only two to five percent difference.

And guess what sweeps month is coming up for which they are seeking advertisers right now? ...November.

These Nielsen families can have them on their knees.
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Coexist Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:39 PM
Response to Original message
4. Also - delete all ABC programming from your DVR/TiVo
a poster on Kos in the industry said they count those towards ratings.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:52 PM
Response to Reply #4
6. I am a double edge sword for ABC
I have a Nielsen TIVO! I have already given three thumbs down to ABC programs and especially that mess that is to air tomorrow and Monday nights.

Tivo regularly communicates your likes and dislikes to the networks. I was picked as a Nielsen TIVO a few months ago, so they also provide that info to the stations and to Nielsen.

I hope they are hearing me loud and clear too.
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Coexist Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 06:54 PM
Response to Reply #6
8. YOU ROCK!!!
:toast:
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:13 PM
Response to Reply #8
10. how does one become a Nielson family?
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:17 PM
Response to Reply #10
14. They sent out a message through the tivo asking for homes that
would volunteer. I replied to that message when I first got the tivo about 4 years ago. I got a call from them asking if I was still interested a few months ago. I jumped at the chance (thinking I might actually get them to understand that some of us DO watch C-SPAN when the House and Senate was in session) and agreed to let them track my viewing habits through the tivo. I have been helping to give Keith good ratings by tuning the tivo in to both airings of his show, and of course, Jon and Stephen too.

If they had only known when they asked me that I would be doing it to make a statement, I doubt they would have allowed me to do it. But, I do it all the same.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:27 PM
Response to Reply #10
18. Simply By Chance. There's No Way To Apply, It's Just Random.
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:31 PM
Response to Reply #10
20. You can't.
No other way than being selected by them. You can't volunteer, you can't apply, you can't bribe them.

They get information from the US census and through a precisely developed formula, they select families to reflect all the demographics and actual percentages of what makes up America, even including race.

These 5,000 familes literally hold the fate of programs in their hands. It is the only unequivocally accepted gold standard for reflecting the viewing realities of the entire US television viewing audience. It is the bible. Advertising rates are tied to like an umbilical cord.

That's why this is the key to financially devastating ABC. It doesn't matter what you do with your television remote or what you watch if you are not a Nielsen family. You are not reflected in any way. Your only recourse is to boycott the advertisers products.

But when you have that box in your home, you reflect 200 million plus people, and programs live or die depending on what your television is tuned to.

It is no game. This network is financially literally in the hands of these 15,000 or less people. That's why I wrote this post.

If Democrats with these boxes don't cave and keep ABC blacklisted, you will hear the cries of ABC on the moon.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:34 PM
Response to Reply #20
23. God Did I Need You Last Night LOL So Refreshing To See Someone Post Fact.
I've tried saying the same thing. I got decimated for it LOL I coulda used your refreshing fact based knowledge to help counter some of the ignorance. But regardless, I find it so refreshing to finally see a post from someone else who gets it. :toast:

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=364&topic_id=2088479&mesg_id=2088479
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tblue37 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 09:06 PM
Response to Reply #10
51. I was selected as a Nielsen family several years ago,
but since I actually didn't watch TV, I turned them down. I think it is done the same way polls are, seeking valid demographic representation. But I am severely hearing impaired, so until I finally got a TV with closed captioning, I didn't bother to watch any TV.
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Rosco T. Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:15 PM
Response to Reply #6
12. I hope you have given the three down to ALL ABC programming... n/m
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Canuckistanian Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:33 PM
Response to Reply #6
21. You do realize that you have super-powers, don't you?
Use it for good and never for evil.

Not even to watch Bill O'Reilly getting his ass kicked on his own show (not that that's unusual).

Wait for Crooks and Liars.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:49 PM
Response to Reply #21
29. You got that right.
I always wait for that kind of stuff online. :rofl: No Bill O on my tivo EVER!
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mdmc Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:00 PM
Response to Reply #6
36. Hope they hear you
:yourock:
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:15 PM
Response to Reply #4
11. Only For Nielsen Households. Everyone Else Is Ok To Leave Them. :o)
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Coexist Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:55 PM
Response to Reply #11
49. NO - not just for Nielson households, PLEASE READ THIS:
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=364x2089137

"If you own a DVR, read this.

Your cable or satellite company (DirecTV, Dish Network) is reporting to ABC (and the other networks) what programs you have on a "timer." If your DVR, for instance, is set to record "Desperate Housewives" or "Grey's Anatomy," ABC likely knows it. And those ratings projections will go up, along with ad rates, and finally, the profit in Mickey's pocket.

Last night, I deleted all my ABC timers. There's a fairly good chance that I'll still watch "Desperate Housewives" when it debuts on the 24th, but I won't give ABC the benefit of knowing that in advance. And certainly, you should not DVR "The Path to 9/11."
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lumpy Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:30 PM
Response to Reply #4
19. Kick
v
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:16 PM
Response to Original message
13. Yup. That's What I've Been Sayin Too. The Only Impact Is With Nielsen
households.

Thank you for starting a common sense thread that finally acknowledges this strategy rather than just ignorantly declaring that everyone should just change the channel. As if that would matter somehow LOL

Good post. If we want boycotts of channels to work we have to target Nielsen members. That's the only way.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:19 PM
Response to Reply #13
15. You're wrong. Been there with this discussion already, haven't we?
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:21 PM
Response to Reply #15
16. What The Heck Are You Talking About? No I'm Not. Care To Explain How?
I'm fed up of responses with no goddamn substance and just accusations. Prove that it's wrong. Unless you're a Nielsen household, you don't count towards ratings.

I would think you'd know of all people. You're a goddamn Nielsen household for gods sake! :rofl:
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:45 PM
Response to Reply #16
27. Again
http://www3.tivo.com/tivo-tco/index.do

Go to that page. Scroll down and look at the boxes from the middle down on the right.

Tivo tracks it themselves and ALSO uses Nielsen because Nielsen PAYS THEM for the information. I haver no doubt that Tivo provides that info to the networks as well.

Perhaps you missed my post last night about Tivo playing with overlaying ads over the video when the customers were scanning through the commercials sent with the original programming?

Advertisers and networks are just as interested in what cable viewers are watching, tivo viewers are watching, and I am sure they are looking into what people are watching on their hand held devices too.

I went to the Nielsen site last night and read through their info too. They are looking at how they can tap into those markets too.

Any information is available to any corporation, if they are willing to pay for it.

Having a "box" is just one way to get to the bottom line these days. :eyes:
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:58 PM
Response to Reply #27
34. Again, This Has NOTHING TO DO AT ALL WITH WHAT RATES
ADVERTISERS ARE CHARGED, PERIOD!

I don't know why this has been such a challenging concept for some to grasp. Nielsen ratings are the ONLY, yes the ONLY thing that is used in the industry to set the advertising rates per given show based on market and market share. That is a goddamn fact whether you want to believe it or not.

Tivo gathers some data and does sell it for some purposes, but it has not a goddamn thing to do with what the advertisers are willing to pay. Not one bit. Mostly, the data Tivo provides to advertisers is whether their commercials were viewed or not or fast forwarded, and the marketers use the data to more fine tune their message and market towards groups that watched certain things etc.. But again, it has NOTHING to do with industry ratings and cost to advertise. Not a damn thing. So therefore, if you are NOT A NIELSEN HOUSEHOLD YOU DO NOT IMPACT THE RATINGS. You do not hurt any network. You do not impact their bottom line. You do not have an impact on the numbers used to determine what these rates are.

I don't believe how much misinformation is being spread about this. It is such a clear cut issue and I'm not sure why people keep spreading false information about what impacts ratings. It doesn't matter that Tivo captures some data. It is how it is used that matters. And right now it is not used at all to compile the industry ratings statistics. As long as that data isn't what is used, then nothing in that data is going to impact advertsing rates. That's a damn fact. Please stop spreading this misinformation. All those that keep doing so are making it worse by confusing people to the truth.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:02 PM
Response to Reply #34
37. Ok then ... how about this. Read it and weep.
3. Disclosure of User Information

3.1 Generally. We disclose aggregated Account Information and aggregated Anonymous Viewing Information and any reports or analyses derived therefrom, to unaffiliated third parties including advertisers, broadcasters, consumer and market research companies and other organizations ("Third Parties").


http://www.tivo.com/5.11.3.asp


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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:12 PM
Response to Reply #37
39. ROFLMAO!!!! You Just REFUSE TO GET IT! LOL
I said in my goddamn post that the data is sold, but IT IS NOT USED IN ANY WAY SHAPE OR FORM TO DETERMINE ADVERTISING RATES! It is used for informational purposes only to more fine tune their messages etc, but in the realm of wanting to impact the networks by decreasing their market share the ONLY WAY TO DO THAT IS BY BEING A NIELSEN HOUSEHOLD, PERIOD! SHEESH! :rofl:

Look, you obviously refuse to want to know the truth about how this works. I'm sorry to see that. Spreading this false implication that anyone can impact a network's health via ratings numbers merely by changing the channel is not doing anyone a service. It is just simply confusing them and leading people to believe it is true, when it isn't. I don't know why you won't listen, but only Nielsen households impact what matters, which is the ratings numbers. That is a fact. I'm done discussing this with you, as I've already stated more than clearly enough how it works, and you have clearly shown you refuse to listen to the facts.

What's even more disturbing is the fact that you are actually a nielsen household. That is all sorts of ironic. Tell me, Sydnie, why the hell would they need to contact you to ask you to participate in the sampling pool if EVERYONE with a Tivo was already being captured? :rofl:

This conversation is over. I wish you'd stop spreading this misinformation but it seems evident now that you won't. Oh well.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:41 PM
Response to Reply #39
45. Because NIELSEN wants to BUY that information
to keep them from becoming totally irrelevant. What don't you get about that?

Advertisers, networks, and research companies (that depend on these numbers to stay in business) BUY this information too. They use it as a bargaining chip for advertising rates.

ABC says "We have these great shows and the ads on these shows will cost you $XXX." The Advertiser counters with "Our cable and DVR research show that this happens or that happens (what ever argument they want to make) therefore, we determine that the ads should only cost $XXX."

They negotiate with this info. It counts! Otherwise, why would Nielsen care to collect it as well?

I wish you would stop discouraging people from doing something that they want to do by choice that doesn't effect you personally at all.

Nielsen is not the monster (all by themselves) that they used to be.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:50 PM
Response to Reply #45
47. You Obviously Really Want To Believe In This. How Bout This, Prove It.
You can't. It isn't real. The rates are determined by Nielsen ratings, period. Prove me wrong. You can keep posting all of the misguided information you want but it doesn't change the facts. I am laying down this challenge right now because it is getting really out of control now. If you want to keep saying this stuff than prove it. Prove that being a non-nielsen household has any impacts on advertising rates whatsoever. I am challenging you to do so. I'm sick of posters trying to claim otherwise as fact when it isn't fact. So I'm calling it out. Prove it. Prove it to DU that being a non-nielsen household has an impact on network ratings and what they charge for ads. Go for it. Prove it. Until you do, I'm done with this discussion.

Thanks.
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napi21 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:38 PM
Response to Original message
24. Are you SURE the cable companies don't have some input too?
I'm not a Neilson household, but I have a cable box on both TV's. Somehow I can't believe, with all the electronic communications that exist between my cable co. and that box, that my cable co. isn't gathering information. They may or may not share it with Neilson, and I can also agree that advertising rates are set by the Neilson ratings alone, butI can't believe those cable co's out there have this gold mine of info that none of them are tapping into it!
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:44 PM
Response to Reply #24
26. Yup. Only Official Nielsen Households Affect The Real Nielsen Ratings.
It is those Nielsen ratings that impact advertising costs. So unless you are a Nielsen household, you can't really have an impact.
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countingbluecars Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:46 PM
Response to Reply #24
28. They do gather information,
and are actually quite up front about it. They make suggestions about what you might enjoy watching based on your viewing habits. It may not count in the ratings, but ABC will know if we stop watching their programs.
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napi21 Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:51 PM
Response to Reply #28
30. See, that's what I thought. It may no affect the Neilson ratings, but
you KNOW the networks gather this info from the cable co's. Maybe not much different than the inside polls that all campaigns do, but I think it's still important! Maybe not AS IMPOrTANT as Neilson, butit's still BAD INFO for the networks to get!
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:57 PM
Response to Reply #30
50. It matters - read this
http://www.comcast.com/cable_privacy/

Some of our cable systems may collect limited anonymous, aggregate information using set-top boxes and other tools to determine which programs are most popular, how many people watch a program to its conclusion, and whether people are watching commercials, for example. As described below in this notice in the question about Comcast disclosing information to others, we may provide certain anonymous, aggregate information to third parties such as audience measurement firms, for example, who may combine it with other aggregated demographic information (such as census records) to provide us with comprehensive audience analysis information. We use this information to improve our cable television service and make programming and advertising more relevant to our subscribers. We may also use this information to distribute relevant programming and advertising to you without disclosing personally identifiable information about you to programmers or advertisers. Some of these programs or advertisements may invite your participation, which you can provide or decline by using your program guide commands or by following any special instructions on your television screen.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:51 PM
Response to Reply #28
31. Maybe, But They Won't Care.
They really don't care if someone not counted in the ratings watches them or not. All they care about is that the ratings reflect as much a market share as possible so that they can charge the most they can to advertisers. That's all they care about. That is calculated by Nielsen ratings. If you watch or not, and don't count towards those all important ratings, they could really care less if you watched or not.
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countingbluecars Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:56 PM
Response to Reply #31
32. So you really don't think that advertisers
want to reach as many people as possible? Not only Nielsen families buy products.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 07:59 PM
Response to Reply #32
35. They Do. But They Determine That Based On Nielsen Ratings.
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countingbluecars Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:03 PM
Response to Reply #35
38. Maybe in the past.
Edited on Sat Sep-09-06 08:04 PM by countingbluecars
Why would they ignore the wealth of information being collected by Direct TV or Tivo? Because the Neilsen ratings are sacred? I doubt it.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:13 PM
Response to Reply #38
40. Doubt It All You Want, But It Is Fact. Right Now Nielsen Is Still The
Edited on Sat Sep-09-06 08:14 PM by OPERATIONMINDCRIME
gospel of advertising. They use Tivo data only for new information such as whether the commercials were watched or skipped. When it comes to the weekly ratings, which is the gospel when determining advertising rates, ONLY Nielsen households have an impact. I know you may doubt that or not want to believe it, but it is simple fact nonetheless. Please understand.

On edit: Please, just put in the effort. Search online for information about ratings. It is all there accessible for you to learn for yourself how it works. After you're done, you'll see I'm right.
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countingbluecars Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:20 PM
Response to Reply #40
42. I think you are wrong.
I think if Tivo data indicates that a significant number of non Nielson viewers have stopped watching ABC shows, advertisers will take notice. I plan on boycotting ABC. You can keep watching.
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OPERATIONMINDCRIME Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:38 PM
Response to Reply #42
44. Feel Free To Think That, Despite Its Inaccuracy. Like I Said, If You
wanted to, you could research the facts for yourself online. But I do want to make clear this isn't about opinion. It isn't a matter of I have this opinion you have that opinion. What I am stating is fact, and it is simply how the industry works right now in relation to ratings and advertising rates. No advertisers or networks use Tivo data to determine viewership rates or market share. None of them. Feel free to research for yourself and you will see that I'm right.

It is all about being eductated factually rather than just believing something for sake of believing it. I urge you to always seek out accuracy and be properly informed, and I sincerely hope you google on your own time and find out the facts of this matter. No ill will by the way, just a sincere desire for people to be accurately informed.
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countingbluecars Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:49 PM
Response to Reply #44
46. I urge you to question what you read.
I urge you to use common sense when considering, "No advertisers or networks use Tivo data to determine viewership rates or market share. None of them." I do not believe advertisers ignore the wealth of information now being collected on consumers-Nielson or not.

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Morereason Donating Member (496 posts) Send PM | Profile | Ignore Sun Sep-10-06 05:14 AM
Response to Reply #40
56. Get off the high horse please
OPERATIONMINDCRIME,

Your rant is a distraction. You sound like a control freak. Let it be.
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:19 PM
Response to Reply #28
41. I don't know where you are getting your information
but to my knowledge other than TIVO which is giving clear notice to subscribers that their viewing habits are being tracked, cable has no electronic means of measuring what their subcribers are watching.

They do have authority to send a "ping" or "bullet" down the line to establish whether someone may be receiving unauthorized reception, but I do not know of any permissable electronic authority device to monitor individual subscribers for any purpose.

Cable companies are strictly regulated for privacy concerns. They get their information from popular channel tier selections, written or verbal viewer complaints. They have no authority or impact to influence television advertising rates as Nielsen.

Anytime you hear a market share viewing audience cited, it is always a Nielsen rating.
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Sydnie Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 08:53 PM
Response to Reply #41
48. This is right from the Comcast Privacy Notice for Cable TV
Some of our cable systems may collect limited anonymous, aggregate information using set-top boxes and other tools to determine which programs are most popular, how many people watch a program to its conclusion, and whether people are watching commercials, for example. As described below in this notice in the question about Comcast disclosing information to others, we may provide certain anonymous, aggregate information to third parties such as audience measurement firms, for example, who may combine it with other aggregated demographic information (such as census records) to provide us with comprehensive audience analysis information. We use this information to improve our cable television service and make programming and advertising more relevant to our subscribers. We may also use this information to distribute relevant programming and advertising to you without disclosing personally identifiable information about you to programmers or advertisers. Some of these programs or advertisements may invite your participation, which you can provide or decline by using your program guide commands or by following any special instructions on your television screen.

http://www.comcast.com/cable_privacy/
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 09:18 PM
Response to Reply #48
52. I'm wrong if you have a set top box.
Apparently using a digital receiver that they have proprietary software to, they can electronically surveil your channels.

It is separate and apart from Nielsen's proprietary systems however which determine the fate of any networks programming.
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MoeHayNow Donating Member (165 posts) Send PM | Profile | Ignore Sat Sep-09-06 07:58 PM
Response to Original message
33. For maybe the first time in my life,
I REALLY wish I was a freakin' Nielsen family!
Damn!
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wildflowergardener Donating Member (863 posts) Send PM | Profile | Ignore Sat Sep-09-06 09:34 PM
Response to Original message
53. Question - Soapnet affiliated with ABC?
Does anyone here know if soapnet is owned by someone other than ABC? I regularly watch a soap on ABC - it's the only thing I watch on ABC, but could record it on soapnet instead - but it would do no good if it's owned by ABC anyway. I think maybe not because they have shows on from NBC and CBS as well.

I am a Tivo Nielson person.

Meg
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Sep-09-06 09:51 PM
Response to Reply #53
54. Yup, it is owned by Disney.
However, if you haven't had a Nielsen technician come in your home and install their set top meter box, you will have marginal effect on the fate of ABC financially. Everything helps however since this data is gathered by Nielsen also as supplemental to their primary sources.

It is more or less used along with occasional telephone samplings to validate and cross reference the relative accuracy percentages of their primary boxes.

But here is a great link to see everything Disney has its fingers in. ....http://www.cjr.org/tools/owners/disney.asp
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wildflowergardener Donating Member (863 posts) Send PM | Profile | Ignore Sat Sep-09-06 09:58 PM
Response to Reply #54
55. Hmm
So even though I was contacted them and asked if I would participate in the Nielson program through my Tivo - that means I'm not an actual Nielson person and it doesn't count as much as if I had a set top box?

Well I switched it to soapnet anyway in case it has any affect.

Meg
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 11:24 AM
Response to Original message
57. I never kick my own posts.
But I think this one is extremely important.

You Nielsen families hold ABC right by the crotch. If those sets are not tuned to ABC, ESPN, DISNEY, and TOON NETWORK, from now until the election, Disney and ABC will be pleading for a way to make the pain stop.

Every one point ratings drop of any program as announced by Nielsen, represents one million less homes not watching, to advertisers.

Neilsen selects its families by popular demographic breakdowns desired by advertisers which represents the actual quilt work pattern of America by age, sex and race. They use the US census data to do this.

Since it's pretty well accepted that republicans and Democrats make up close to a 50-50 split in their political party preference, it's pretty reasonable to assume that a large percentage of Democrats have these set meters in their homes.

The advertisers don't care what the reason is that these people aren't watching any particular programs. All they care about is whether they are or are not watching. ABC can try to spin it every way they know how. If the Nielsen ratings show ABC and Disney channels are dead on those meters, the advertisers will say :nopity:

And nothing republican families do, who may also have these meters can make up the other fifty percent loss of viewers. Fifty percent not viewing is fifty percent not viewing. It could only be worse if all the other Nielsen families weren't tuned to Disney or ABC or ESPN exclusively .

If you are a Democrat and present Nielsen family, do not relent!!! Watch any channel other than ABC or Disney owned. This will make Disney and ABC pay for this lie fest tonight and tomorrow a thousand times over. Heads will roll.

Do this for your country. Then let the libel lawsuits take care of whatever else may still be left of that fucking traitor empire.

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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 12:00 PM
Response to Original message
58. And if it's not sweet enough knowing what you can do to this network,
it is the networks who pay for the Nielsen services. Advertising agencies are only charged a small token if they want the information directly.

The networks pay more to get the market share and ratings from Nielsen than all the advertising agencies in the Unites States combined.

So you will actually be making ABC pay for their own pain. How can it get any sweeter than that?
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bliss_eternal Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 08:40 PM
Response to Reply #58
60. Maybe we should start a thread
with links to specific shows on ABC. People can contact the show directly and let them know they are withdrawing thier support of the show by not watchin, and they won't purchase any products advertised on the show...

Let me know your thoughts on this. I'm happy to start such a thread. I'm working on pulling e-mail addresses of Lost, Desperate Housewives and Oprah right now.

Great post--btw--Good work! :) :thumbsup:
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 09:01 PM
Response to Reply #60
61. Well if you are not a Nielsen home
boycotting the products advertised on any Disney owned channel is your way to voice your anger. It takes a large national boycott of any product however to produce any noticeable effect. Pulling any stock you may have certainly gets their attention quicker.

But the real power is in the hands of these Nielsen homes. It's only 5,000 homes and they represent 200 million people to advertisers.

Read my posts up-thread and you will see that nobody can do more damage--and I'm talking MASSIVE MASSIVE damage, than these select few homes who can monetarily devastate ABC.

With their fall season coming up, they are in the process right now of trying to sell large blocks of advertising. If the advertisers see market share audiences dropping 40-50 percent, it will be literally historic. ABC will be on their knees to these advertisers and they will have to practically give the advertising time away to get any sponsors.

This has never been done before. But extreme times call for extreme measures. Boy, do I wish I had one of those boxes.
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bliss_eternal Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Sep-10-06 09:20 PM
Response to Reply #61
62. There's other proof to the contrary regarding this...
further up in your thread, I think by Sydnie. Sorry I can't direct you to an exact post...bit distracted.
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Justice Is Comin Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Sep-11-06 11:29 AM
Response to Original message
63. My personal thanks.
Congratulations all you Dem Nielsens. You did great!!! Keep it up. :yourock:
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emalejim9 Donating Member (59 posts) Send PM | Profile | Ignore Mon Sep-11-06 11:40 AM
Response to Original message
64. I am a Nielsen household
Nielsen prefers that I keep a low profile, but I had to chime in and let you know that I did my part last night. Strictly football and the Discovery Channel.

I also called my local ABC affiliate and let them know that I am a Nielsen household and told them that I would never watch thier news programs. As much as it pains me, the weather girl is quite attractive.

So you know, I represent approximately 40,000 households. Also, when KO is on and I have to leave for the evening, I do not turn the TV off.
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