www.joinred.com (The Global Fund to combat AIDS)

[babylonsister]

Though I don't like the color myself, the message sure hits home.

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!

[nosillies]

1. I'm sure some will pooh-pooh this idea, but it's a good model

I doubt it's perfect, but it doesn't have to be perfect to do good. I'm not big on boycotts, so this is right up my alley. I like being able to choose to actively support businesses that support my causes.

[babylonsister]

2. I think it's a great idea. And I'm happy

I found one bleeding heart (red!) liberal on this board! :hi:

[babylonsister]

3. PM kick. nt