http://www.lifenews.com/nat1835.html Giving Thanks for Pro-Life Groups: A Case Study in Saving Lives
by Jill Stanek
November 23, 2005
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State and local pro-life organizations form the political and educational nucleus of our movement. The importance of these groups cannot be overstated. Our one strength with politicians is our grassroots. Our one way around liberals and the mainstream press is by direct education.
In my opinion, the foremost state pro-life organization is Right to Life of Michigan. I give thanks for this group today and want to spotlight its inner workings to assist other groups.
One proof of RTL's success is the state's abortion statistics. In 2004, Michigan reported 26,269 abortions, a 46.5 percent decrease from a high in 1987 of 49,098.
In addition, Michigan enjoys pro-life majorities in both its state house and senate political parties.
But what I think sets RTL apart is its generous outreach to other states, from hosting pro-life events such as the recent Urban Outreach Seminar to offering its top-notch pro-life TV commercials to outside groups.
Organizational scope
RTL has 45 paid staff, 41 of which are full-time. It has seven offices throughout Michigan.
Of that staff, six are field representatives, appointed to certain sections of the state to help grow affiliates grow and raise funds. In a state with a population of 10 million in 83 counties, RTL has 108 affiliates.
In addition, RTL has a 12-station, in-house telemarketing center, where 20 fund-raisers work in shifts, Monday through Saturday.
RTL's current annual budget is about $4 million. It spends heavily on media outreach, funding Yellow Page and TV ads throughout the state. It also rents billboards and radio spots, hosts a website, and funds its own resource and printing center pro-life materials.
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