http://feeds.bignewsnetwork.com/?sid=a6b68a94dd22ea72A new wall went up over the weekend in the Pentagon press office, carving out a place for an expanded public affairs staff.
It is meant to help the Pentagon shape the news rather than just react to it, to get inside the 24/7 news media cycle. Many of those sitting behind the wall will be bookers, working to get Defense Department officials and their "surrogates" on television and radio, speaking directly to the public.
The Pentagon clearly has a need to update its public affairs apparatus. It is historically reactive to news stories and often slow at that. It can take more than a day to get a response to reports about an errant U.S. bomb or a critical government assessment, and by that time the media has moved on to a new story.
The Pentagon also finds itself confronted by YouTube, podcasts, and bloggers - a sea of media it has never dealt with and which moves at light speed. Inaccurate and misleading -- or honest but negative -- reports take on a life of their own, well outside the reach of the Pentagon to correct them or spin them.
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Rumsfeld and the Army don't get it... Propoganda doesn't work when Trust has been broken...
its like Merlin says to UTHOR "You broke the treaty You stole the man's wife
Now no one TRUSTS you"
They just don't get it!!! They will though just like Uthor did...He lost