http://www.anarkismo.net/newswire.php?story_id=9441The effort to organize local latte-slingers could hurt the ailing chain
By Matt Snyders
published: July 23, 2008
Matt Snyders
Starbucks employees protest at a press conference outside the Mall of America on July 22.
It was a typical, busy Thursday afternoon at the Mall of America's first-floor Starbucks, and Erik Forman was four hours into his shift. The slight, 23-year-old barista was soon approached by a vaguely familiar face: Caroline Kaker, the chain's Bloomington-based district manager.
She pulled him aside and led him to the adjacent Barnes & Noble. There, she broke the grim news: You're fired.
Forman was stunned. Sure, two weeks earlier, he had shown up a half-hour late and was issued a written warning. But that wasn't why Forman was getting the ax today. Management decided to deep-six him after learning that Forman had discussed the warning with co-workers.
"Erik violated terms of his June 2008 final written corrective action by discussing it with a peer," reads the notice of separation.
But there was another topic Forman had discussed with peers, one not explicitly mentioned in the write-up: unionizing.
snip: The charges clash with Starbucks' image as a corporate paragon of social responsibility. The Seattle-based chain has staked its reputation on progressive values that play well with its well-to-do clientele. Starbucks was listed as No. 7 in Fortune's "100 Best Companies to Work For" this year.
The most frequently extolled of Starbucks' labor practices is its healthcare program. It's one of the few major retailers to provide health insurance to part-time employees. But that comes with a couple of caveats.
First, in order to qualify, workers must log 240 hours per quarter. However, there are no guaranteed hours and many baristas complain of sporadic, unpredictable scheduling. As a result, only 65 percent of Starbucks workers, including management, meet the 240-hour minimum. Many of the remaining workers (particularly part-timers) decide not to buy into the plan; rent payments take priority over premiums.
Consequently, the company's health insurance plan covers less than half (40.9 percent) of employees. As organizers like to point out, that's less than the oft-demonized Wal-Mart Stores, Inc., which covers 47 percent of its workers.
"It's just incredible hypocrisy on this core identity issue," says IWW organizer Daniel Gross. "It's absolutely misleading. It's taken a sub-par program and turned it into a marketing advantage through spin and PR."
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