Soft economy speeds newspaper decline, job cuts

[Omaha Steve]

http://apnews.excite.com/article/20080829/D92S7DLO0.html

Aug 29, 6:19 PM (ET)

By ANICK JESDANUN

NEW YORK (AP) - The newspaper industry's downward spiral is accelerating as the weak U.S. economy depresses already-tumbling advertising revenue and forces more rounds of job cuts and other trims.

The developments of recent weeks come in a season when newspapers normally can anticipate boosts from upcoming holiday promotions and ads for new car models.

The decline's severity makes it even more difficult for newspapers to hang on while they figure out how to generate enough revenue from growing Internet audiences to make up for lost print ad sales.

McClatchy Co.'s Sacramento Bee and Fresno Bee offered voluntary buyouts to a majority of their full-time employees Monday, a week after The Modesto Bee made a similar offer. McClatchy also will freeze pay across the company for a year starting Labor Day, while Gannett Co. (GCI) announced in mid-August it was cutting 1,000 jobs, including 600 layoffs.

Meanwhile, The San Diego Union-Tribune announced buyouts Thursday that aim to cut its staff by more than 75 positions, including some 30 in the newsroom. The offer comes a month after its owner, Copley Press Inc., said it was exploring a sale. Earlier this year, the paper cut 117 employees, or 10 percent, through buyouts and layoffs.

The St. Louis Post-Dispatch said Thursday that it cut another 18 jobs, while Chicago Sun-Times managers and union officials met Tuesday about additional cuts - on top of 29 reductions through layoffs and buyouts announced in January. And in mid-August, Tribune Co.'s The Chicago Tribune carried out previously announced layoffs.

Newspaper executives are cutting operating costs even further because advertising revenue has fallen faster than anyone anticipated.

FULL story at link.