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DainBramaged Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-29-11 11:36 AM
Original message
The Force: Volkswagen Commercial
Edited on Thu Dec-29-11 11:37 AM by DainBramaged
Run time: 01:02
Posted on YouTube: February 02, 2011
By YouTube Member: Volkswagen
Views on YouTube: 45248798
Posted on DU: December 29, 2011
By DU Member: DainBramaged
Views on DU: 1957
the 2011 AdWeek commercial of the year

Sometimes a baseball slugger hits a pitch so perfectly that he knows from the feel of the bat, before the ball has even gone anywhere, that he has just crushed a home run to the upper deck. Thats how VWs ad agency must have felt when they finished The Force. The Super Bowl commercial for the Passat family sedan features a deluded kid in a Darth Vader costume who is desperate to bend objects in his world to his significant will. After an unsuccessful day, the kid is dumbstruck by his abrupt success bewitching his dads car, courtesy of the remote start function on the cars key fob. John Williams Imperial March score has never been more powerful. It has more than 46 million viewings on YouTube, and a making of video with outtakes has another four million. Plus that whole Super Bowl thing. AdWeek named this their top commercial of the year, saying Few ads in history have been as charming, as clever, as perfectly paced or as well loved as this.
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dtexdem Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-29-11 11:45 AM
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1. There is a great disturbance in the Farce.
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DainBramaged Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-29-11 12:30 PM
Response to Reply #1
2. When we're getting more hits in Political Videos than on most DU3 threads
what's wrong with that picture...
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eleny Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-29-11 03:24 PM
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3. Thanks for the grins - I never saw the "making of" video before
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