http://www.businessweek.com/magazine/content/07_42/b4054053.htm?chan=technology_technology+index+page_top+stories In late September, Ausra, Pacific Gas & Electric (PCG ), and Florida Power & Light (FPL ) announced commitments for 1,000 megawatts of solar power--as much as a nuclear plant. The details are still in negotiation. But the current plan is to start with a 10-MW demonstration plant in Florida, then expand to 300 MW. With PG&E, Ausra expects to kick off with a 175-MW plant. These facilities could be ready to flip the switch as early as 2010. The main lure: Ausra believes it has solved the biggest problem solar power has faced previously--its high cost. "What I find attractive about Ausra is that it's taking approaches used in the past and driving the price down, making it cheap," says PG&E CEO Peter A. Darbee. "It's lower risk and environmentally friendly. I'm very enthusiastic about the technology."
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There's a sense in the financial community that booms in wind and ethanol are over. The next thing? It looks like solar. "There has been a dramatic increase in deal volume on solar projects," says Keith Martin, partner at Chadbourne & Parke in Washington. "It is our fastest growing area of financing here."
This trend helps Ausra. In mid-September, the company hired a veteran utility executive from Calpine Corp., Robert E. Fishman, to be CEO, freeing O'Donnell to be the full-time evangelist. Ausra is also busy working on deals in Arizona, Colorado, and Nevada. "They clearly believe there are technology solutions to our energy challenges, and they are developing them while most in Washington are sitting around arguing," says Senator Jeff Bingaman (D-N.M.), chairman of the Energy & Natural Resources Committee, who has met with O'Donnell and Khosla.