Fox Business Network Revamping - The Question: Will Anyone Notice?

[hatrack]

Viewers of the Fox Business Network — and it remains unclear how many there are — may notice a number of changes on Monday.

Some anchors, like Alexis Glick, Stuart Varney and Liz Claman, will get better face-time. Some programs will be broken into one-hour segments to make them seem more focused. New programs will be introduced to punch up the hours surrounding the 4 p.m. market close. "The nice thing about a start-up is that you get to make a lot of tweaks,” said Kevin Magee, an executive vice president at Fox Business Network.

The network, a business-minded offshoot of the Fox News Channel, went on the air in October and is available in more than 35 million homes. While its audience is being measured by Nielsen Media Research, the numbers have not been made public. (The early estimates, from December, pegged the figures very low.)

EDIT

The network seems to sense opportunity in the mid- to late afternoon. On Monday, the 3 p.m. hour will be renamed “Countdown to the Closing Bell,” and the 4 p.m. program will be called “Fox Business Bulls & Bears.” That will lead into “Happy Hour” at 5 p.m., which features young people chatting about business news at a cocktail bar.

Ed. - emphasis added.

http://www.nytimes.com/2008/05/12/business/media/12fox.html?adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1210613248-GTHc/NPsNxe8XHl2l+eArg

[NightWatcher]

1. the only people that will notice, Dentists and the Diner

The only place I ever see Fox on tv is the dentist office and the diner where I go for breakfast on the weekends.

[Berry Cool]

2. "'Countdown' to the Closing Bell"?

OMG, Keith Olbermann must be in hysterics.

I can hear him now: "They think they're going to get ratings for their sorry business channel by putting the name 'Countdown' in the name of one of the shows?"

As for the "Happy Hour" show: "So, we're supposed to get our business news and tips from a bunch of drunks sitting around a bar. Way to impress everyone with your financial expertise."

[cynatnite]

3. ...

:rofl: