Newspapers run ads by fake airline company Derrie-Air. I swear I didn't make this up. And it's not a Rick Roll either. :)
PHILADELPHIA - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay.
http://news.yahoo.com/s/ap/20080606/ap_on_fe_st/philadelphia_newspapers_fake_ads