"Hummer for Summer" worst radio station promotion in history

[jmowreader]

Check this shit out: One of the local radio stations bought a Hummer H3 to use as a promotional vehicle. They had it wrapped in desert camouflage, covered in Bud Light and radio station logos, and were planning to drive the vehicle around town all day long as a Promotional Device.

And then gas hit $3.85 a gallon. Oops.

Their solution? Instead of...well, just reserving the monstrosity for special events, they're holding a contest. Win A Hummer For Summer! Yes indeed, the second-place winner in the Hummer For Summer Contest gets to drive the radio station's Hummer all over town advertising bad beer and one of America's finest right-wing rock stations. Just pay for your own fuel, put the car on your own insurance and pay income tax on the value of the rental for the next three months. (The grand prize winner doesn't have to spend his own money to advertise their radio station.)

[Mz Pip]

1. Whoever wins this

gets what they deserve.

I wouldn't want one of these if gas was 25 cents a gallon. :puke:

[blondeatlast]

14. But this is SECOND prize, so maybe they don't. nt

[YOY]

2. I hate RW Cockrock stations

Clearchannel (or whoever owns them now) bullcrap spewing wastes of airwaves with nothing to listen to but the songs that should be "classics" by now peddled as the lastest thing.

I remember one back in Cleveland that was calling a Limp Bizkit song ("Nookie") brand spanking new 4 or years after it was released.

That same channel I christened the "Every 3rd song is ACDC/Metallica/Guns 'n' Roses" Station.

Yeah, they're fun to listen to every now and then...but every third goddamn song smashed in between 3 minute commercial chunks for McDonalds and retarded tough-guy RW talking point using DJs.

This is why satalite radio RAWKS!

[jmowreader]

4. This one belongs to Cumulus

It could be worse, though...we've also got a Christofascist Rock Station. They play normal rock songs, but they bowdlerize them. Example: "Money for Nothing" by Dire Straits. Of course, they can't put the second verse in--the one where the guy talks about the haircut band guy who's "got his own jet airplane." But instead of just using Pro Tools to splice out that part of the song, they put another guitar solo in it. And of course all of us who bought "Brothers in Arms" when it was a new release sit there and go, "huh?"

[YOY]

5. Satalite radio...if you can afford it. Get it.

I hate to push consumerism but regular radio doesn't hold a damn candle.

Or use pandora.com on the interwebs for free!

[unpossibles]

10. are you serious?

I did not know that happened.

[Ichingcarpenter]

3. Burger King's Prize for Indiana Jones Contest is a ........ get this!

[YOY]

9. I saw that too when I stopped in for a shake

Who in their right mind...?

[DAGDA56]

6. It sounds like some idiot sales guy cut a deal and then dropped

the whole thing in the lap of some poor promotions director who has to work out the details. When sales types are allowed to dictate programming decisions, this sort of shit happens.

[Vinca]

7. Oh . . . I thought you meant the other kind of hummer.

:rofl:

[jmowreader]

12. Priests get more than one hummer per summer, fa chrissake...

Then again, I'd worry about winning one from a radio station. Unless it was in Nevada, of course, then it would be okay.

[blondeatlast]

8. So they want the locals to point and laugh? That's some whiz-bang promotion there! SECOND prize--

be the laughingstock of the town--good luck, listeners! :rofl:

[hedgehog]

11. Worse than WKRP's Turkey giveaway?

[blondeatlast]

Well, yes. At least Les realized what a colossal boner that was when it happened.

The blowback from this stupidity is going to last some sorry soul all summer.

[jmowreader]

13. Worse.

As God is my witness, I thought Hummer promotions weren't supposed to bankrupt the winners.

[blondeatlast]

15. I'm almost afraid to ask this, but what's FIRST prize?

A palletful of station chum? A Bedazzler? What could possibly outdo a being forced to drive a "gifted" Hummer at your own expense?

[Initech]

16. This is one contest where I'd actually hate to be the winner.

No fucking way am I driving a vehicle covered in advertising graffiti.